Small Business September 23, 2026
2026 Halloween Spending Expected to Hit $13.5 Billion
Candy remains the most popular purchase, with 96% of consumers planning to buy sweets, accounting for $4.1 billion in spending.
Small Business September 23, 2026
Candy remains the most popular purchase, with 96% of consumers planning to buy sweets, accounting for $4.1 billion in spending.
Small Business October 10, 2025
This season, nearly a quarter (24%) of shoppers, regardless of their household income, expect to take on more credit card debt to afford their holiday shopping.
Small Business October 9, 2025
“Amid continued economic uncertainty, consumers opted to preserve spending power in preparation for the important holiday season."
Small Business September 19, 2025
The figure is up from $11.6 billion last year and exceeds the previous $12.2 billion record set in 2023.