January 15, 2014
CCH Names Shari Dodgen as Director of Strategic Relationships
Former CPA Practice Advisor publisher Shari Dodgen has been appointed as CCH's Director of Strategic Relationships
October 31, 2013
Is Your Firm Plugging In, Or Pulling Out?
We have been heading toward this turning point for several years, driven by the mass adoption of the Internet.
October 30, 2013
How to Use Your Firm’s Financial Performance as a Selling Point
Looking at the net profit margins of financial statements from September 2012 to September 2013, accounting firms were the second most profitable industry in the Sageworks database.
October 9, 2013
OfficeMax Opens New Small Business Services Centers in Stores
New Survey Finds U.S. Small Business Owners Burn More Than 4 Billion Hours a Year On Support Functions - Draining Time, Energy and Passion for Growth
September 30, 2013
Mastering the Art of Technology
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
September 30, 2013
Looking and Feeling Great! The Five Key Components of Your Firm’s Brand Image
Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also…
August 29, 2013
Understanding Content Marketing Can Help Your Firm
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.
July 31, 2013
Small business survey shows continued increase in use of social media
The Small Business Authority Finds Independent Business Owners Are Lax About Security Concerns
July 24, 2013
New York Accounting Firm Wins Top Advertising Award
WeiserMazars LLP, accounting, tax and advisory services firm, received first place in the Ad Campaigns with a Spend of Over $25,000 category for its “Exactly Right” campaign.
July 2, 2013
Small businesses getting more sales via mobile devices
Taken together, the one-two punch of the flashy ZippyCards and the catchy ZippyPitch is all aimed at corralling new customers via their smartphones.
May 21, 2013
66% of small businesses planning on spending more on digital marketing
In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.
May 6, 2013
Strategies For Social Media
Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”