Small Business September 23, 2026
2026 Halloween Spending Expected to Hit $13.5 Billion
Candy remains the most popular purchase, with 96% of consumers planning to buy sweets, accounting for $4.1 billion in spending.
Small Business October 28, 2025
Americans Expected to Spend $860 Million on Halloween
Consumer spending for this Halloween is expected to be in the billions in various categories, but one category in particular is coming up just shy of that billion-dollar mark.
Small Business September 19, 2025
Halloween Spending Forecast to Hit Record of $13 Billion
The figure is up from $11.6 billion last year and exceeds the previous $12.2 billion record set in 2023.