April 23, 2014
KPMG Appoints CPA as Co-Leader of Firm’s Venture Capital Practice
Big Four accounting, audit, tax and advisory firm KPMG LLP has appointed Conor Moore as national co-leader of the firm's Venture Capital practice.
April 22, 2014
2014 Review of Practice Management Systems for Accounting Firms
As the space for practice management applications has changed over the last year, we have changed the applications which we cover as part of this review to reflect the desire of many mid-sized and large firms to implement staff scheduling tools.
April 21, 2014
What Do Small Business Owners Want from Their CPA?
Small business owners are pressed with constantly changing competition and are looking for ways to get ahead and stay there, and they expect their accountant to help them meet this challenge.
April 21, 2014
5 Tips for Using Technology as a Strategic Asset
Is your firm leveraging technology as a strategic asset or is it viewed as simply a cost of doing business? Successful firms view it as an asset and build an IT leadership and governance model that helps harness the power of technology as an accelerator toward improved performance, profitability and growth. There are five aspects…
April 21, 2014
Think Help, not Hype, when Marketing Your Firm
For the past several decades, the function of marketing has been focused on selling consumers about the benefits of a particular service or product. Most companies, accounting firms included, have tried to create “hype” about their wares using mass media to generate sales.
April 21, 2014
6 Tips for Managing Underperforming Staff
You may have heard it before, or you may have actually uttered these words, “Why did we wait so long to let an underperforming employee go?" In some firms today it may actually be called the underperforming epidemic or the underperformer drag, but no matter what words you are using to describe the problem, the…
April 21, 2014
Thank You for an Amazing Journey
Five years ago I embarked on an extraordinary journey by joining the editorial team of this magazine, known then as CPA Technology Advisor. Today, I share with you my final column as its executive editor.
April 21, 2014
What SMBs Want from Their Accountant – Have You Asked?
We’re in the middle of a fundamental shift – from client-centric accounting, where clients do their own bookkeeping and then send the records (often full of errors) to the tax preparer once a year – to an accountant-centric model, where accountants use cloud-based tools to provide accounting services as well as higher level consulting services.…
Firm Management April 21, 2014
A Journey of Understanding – How One Firm is Reaping the Benefits of Marketing
The owners of Mattingly Zsebe, PA weren’t any different from most practitioners in terms of how they viewed marketing. In essence, “Marketing sucked…it didn’t work…it was a waste of time.” These were the sentiments of the partners, Bill Mattingly, CPA, and Dylan Zsebe, CPA, before they started their journey of understanding just a year ago.
April 21, 2014
Accountants at Work (and Play) Post-April 15
What is at the top of your accounting firm's agenda when the sun rises on April 16? Is it all crash and burn? Do you have a pile of unanswered messages and unread articles to plow through?
April 21, 2014
The Costs of Distracted Driving
How often do you talk on the phone, look at email messages, check the news or weather, read or composts text messages while you're driving? We take pride in our ability to multi-task, but at what cost? Centuries of accountants managed to drive from point A to point B without phones in their hands. Today,…
April 21, 2014
2014 Review of CCH Axcess Practice
Unlike traditional applications where it is very clear where one module begins and another ends, CCH Axcess users can perform many tasks from a wide range of menus throughout the solution. This flexibility may be confusing to new users, as the time capture functions are accessed from the user’s dashboard and not from within the…