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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

 David Wurtzbacher – 2023 “20 Under 40” Influencer

February 5, 2024 

David Wurtzbacher – 2023 “20 Under 40” Influencer

David Wurtzbacher – 2023 “20 Under 40” Influencer Founder & CEOAscend LLCwww.ascendtogether.com Recent Career HighlightsHaving raised private equity capital from Alpine Investors, I formally began building a management team in January 2023, and striking our first partnerships with exceptional firms. In our first year, we partnered with 8 entrepreneurial firms and achieved industry-leading growth rates,...…