Firm Management

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April 26, 2011 

Symposium Draws Profession’s Thought Leaders

Where does innovation come from? While this may be a rhetorical question for some, it was precisely the intent of the inaugural CPA Practice Advisor Thought Leader Symposium, which brought together 25 of the most influential tax and accounting professionals, technophiles and consultants for three days of collaboration and dialogue. As the host of the...…

Isaac M. O'Bannon

 A New Practice Model

October 4, 2010 

A New Practice Model

Not too many years ago, accounting professionals had a reputation for being stodgy, stubborn and even curmudgeons, especially when it came to technology. Most of the professionals I meet today agree that reputation was usually appropriate, but it was driven out of the conservative and skeptical nature that drives them to provide valuable service to…

scotthcytron_10453176

August 1, 2010 

Conducting an Effective Drip Marketing Campaign

Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…

Scott Cytron

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July 15, 2010 

Practice Relief

Practice Relief enables partners or owners of smaller firms to manage their practices easily. It has comprehensive reporting capabilities that give you a deeper insight into client profitability, staff productivity and overall firm performance.