Firm Management

Customer_Experience_1_.589a10b458376

June 3, 2021 

How to Use Polls to Measure Your Clients’ Needs

If I were to ask you, “What do you prefer, working or vacationing?” Which would you choose? That simple question is a poll, providing answers that inform content development to get my target market’s attention. Okay. That sounds fun for consumer brands, but are polls something B2B companies could use? Yes! Here’s why. 7 Benefits...…

Becky Livingston

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June 2, 2021 

5 Ways Workflow Automation Supports Firm Goals

Modern firms know that optimized workflows make for a more efficient and productive workforce, supporting firm growth and profitability goals. Creating efficiencies and promoting productivity doesn’t happen by accident, requiring strategy and ...

ghostbusters

May 27, 2021 

What “Ghostbusters” Can Teach Us About Conversations

Being intentional is a key to many successful habits and here it plays a major role again. The first step is to make connecting with your peers is to make it a priority. Each day spend 15 minutes twice a day to call someone and have a conversation.

Marketing word cloud

May 27, 2021 

Post-pandemic Priorities: Reassess Your Target Markets

Yay! At long last we are finally seeing light at the end of the pandemic tunnel. With increasing vaccinations, many accounting firms, technology companies and service providers are slowly moving back from remote work to in-person environments.

 How Remote Work Lends Itself to Reshaping the Back Office

May 24, 2021 

How Remote Work Lends Itself to Reshaping the Back Office

By Kim Lockett. The pandemic has been hard on everyone in different ways, and though the end is in sight, we’re not there yet. But, as we close in on a year and a half of working from home, we can look back with some perspective and perhaps a little pride at how we’ve adapted...…

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May 21, 2021 

Diverse Faculty Attracts Diverse Students

The first Black CPA Ph.D.s and the professors who were mentored or inspired by them have played an important role in attracting generations of ambitious Black students to the profession.

Whats Next-Pixabay Geralt-4241792_1280

May 20, 2021 

Ah COVID-19, We Hardly Knew Ye

As the country's businesses are starting to get back to normal, or redefine normal as the case may be, it seems a good time to reflect on the nature of this beast we call pandemic and how thoroughly it took us by storm. From closed offices and remote ...

Gail Perry

 A COVID Tax Season Post-Mortem for 2021

May 17, 2021 

A COVID Tax Season Post-Mortem for 2021

Running an accounting practice has always come with unique challenges, but the COVID-19 pandemic brought unprecedented challenges, as well as some less-obvious opportunities.