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Financial Planning

Do Gen Z and Young Millennials Speak a Different Language When it Comes to Money?

Financial Reporting March 25, 2026 

Do Gen Z and Young Millennials Speak a Different Language When it Comes to Money?

A new U.S. study from Reach3 Insights finds that 58% of Gen Z and young millennials say financial brand language does not reflect how they actually think or talk about money.

Isaac M. O'Bannon

Featured Articles

February 19, 2026  

Andrea Millar, CPA/PFS, Presented with AICPA’s 2025 Personal Financial Planning Distinguished Service Award

February 17, 2026  

MindBridge Announces Global Partnership with Genpact to Elevate Audit Analytics and Risk Consulting

February 17, 2026  

Delap Wealth Advisor Rebrands to Aerodigm Wealth, With $1.5B in Managed Assets

October 28, 2025  

Life Insurance Planning Tips Every Family Should Consider

October 22, 2025  

Ashton Thomas Private Wealth Opens New Office in San Francisco
Half of C-Suite Executives Considering Cuts in Their Function in the Second Quarter of 2025

Accounting May 7, 2025 

Half of C-Suite Executives Considering Cuts in Their Function in the Second Quarter of 2025

Half of C-suite executives are considering cuts to their function in the second quarter of 2025 in anticipation of continued disruption of supply chains, decreased consumer demand, and inflation.

Isaac M. O'Bannon

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Advisory April 14, 2025 

How to Help Clients’ Children Score a Top College without Gaming the System

The first thing to know is that, while colleges are seats of higher learning, they are also a business. They have a brand. They have marketing departments. And they’re vitally interested in improving their position when various publications.

living trusts 1  5919bb959cc34

Financial Planning April 9, 2025 

AICPA Offers Suggestions on New Generation-Skipping Transfer Regs

These relief provisions are designed to provide a safety net for taxpayers, ensuring that their estate planning and tax strategies can be effectively implemented even if initial errors are made.

Isaac M. O'Bannon

Using ChatGPT with Strategic Business Methodologies

Small Business November 11, 2024 

Using ChatGPT with Strategic Business Methodologies

Client accounting services often exceed the boundaries of traditional accounting analysis. Many clients want more, such as a strategic planning analysis method such as SWOT, where an ...

Sandi Smith Leyva

Archived Webcast – Not Just for the Rich: Using Charitable Giving Techniques to Solve Real-World Tax and Financial Planning Problems

Accounting December 11, 2024  Sponsored

Archived Webcast – Not Just for the Rich: Using Charitable Giving Techniques to Solve Real-World Tax and Financial Planning Problems

Are your clients looking for ways to reduce their tax liability? Charitable giving offers unique opportunities to benefit from tax advantages, support a favorite charity, and generate lifetime income.

AICPA Offers Financial Tips to Recent Hurricane Victims

Financial Planning October 22, 2024 

AICPA Offers Financial Tips to Recent Hurricane Victims

The personal financial planning experts at the American Institute of CPAs are offering tips to help with financial wellbeing and planning for the future.

Isaac M. O'Bannon

Avantax Adds New Advisor Members with Approximately $390 Million in Combined Asset Management

Financial Planning October 10, 2024 

Avantax Adds New Advisor Members with Approximately $390 Million in Combined Asset Management

Financial professionals transferring to Avantax receive the tax-intelligent tools, technology, resources and home office support needed to help clients pursue their financial goals.

Isaac M. O'Bannon

Avantax Acquires SEP Financial Services

Financial Planning October 1, 2024 

Avantax Acquires SEP Financial Services

Avantax has acquired SEP Financial Services, which was founded by veteran independent financial advisor Stephen E. Plain.

Isaac M. O'Bannon

Intuit Launches FP&A and Management Solution for Growing Businesses

Small Business September 23, 2024  Sponsored

Intuit Launches FP&A and Management Solution for Growing Businesses

Intuit launched Intuit Enterprise Suite on Sept. 17 to provide right-sized solutions for growing, complex businesses that need advanced reporting, financial planning and analysis (FP&A), and business management tools, all with a single login.

Scott Cytron

Eide Bailly’s Wealth Management Practice Joins Sequoia Financial Group

Firm Management September 10, 2024 

Eide Bailly’s Wealth Management Practice Joins Sequoia Financial Group

Eide Bailly, a national certified public accounting and business advisory firm has announced that Eide Bailly Advisors, LLC’s wealth management team will join Sequoia Financial Group.

Isaac M. O'Bannon

mortgage-rates161_11567921

Firm Management September 9, 2024 

How CPAs Can Help Clients with Real Estate and Residential Changes

Most financial advisors will have little issue with managing questions involving the dollars and sense of buying, selling or leasing a typical home. It’s when the conversation turns to the complexities of late-in-life relocations that CPAs may find themselves in uncharted territory.

How to Become a Financial Hero to Your SMB Clients

September 3, 2024  Sponsored

How to Become a Financial Hero to Your SMB Clients

With AI, automation, and other technology trends influencing the market, many SMB business leaders are struggling with cash flow and unsure where to turn for financial advice.

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