June 29, 2016
While there seems to be very positive trends in both supply and demand across the report, many small and mid-sized firms are having trouble finding qualified applicants. If we dig a bit deeper, we begin to see why.
June 14, 2016
April 26, 2016
April 5, 2016
June 11, 2009
When was the last time you looked at something differently? I was in San Francisco June 7-10 for the International Association of Business Communicators’ (IABC) Conference, and had the pleasure of hearing Sam Harrison of Zing Zone speak on creative marketing and its three components: Passion, Performance and Pitch. His talk was well worth my...…
June 10, 2009
A few weeks ago, I posted an article here about the possibility of a new professional tax prep vendor coming to the market (www.cpatechviews.com/2009/04/is-a-new-tax-vendor-coming-to-town). That was after I discovered that CLI, Inc., a long-time vendor of practice management systems for accounting firms, had become the U.S. distributor of the APS suite of professional products. The...…
June 5, 2009
There’s a lot of talk these days about personal branding. Although there are many ways to define this, I think a personal brand is the image you portray to others on a professional level. Can you easily identify your own personal brand? A recent article on Knowledge@Wharton encouraged me to blog about building your own...…
June 4, 2009
You’d have to be living under a rock not to know who Susan Boyle is, but in case you don’t, she’s came in second place in “Britain’s Got Talent,” a competition that propelled this no-name singer to instant stardom, thanks to a mix of kudos from Simon Cowell and a bit of viral marketing. How...…
June 3, 2009
Did you see the announcement that beginning June 1, Financial Analysis CS software – a component of the CS Professional Suite – is available free to accounting firms to help them advise their clients? Hats off to Thomson Reuters Tax and Accounting. Whether it’s a strategic marketing move or a response to the recession, I...…
June 2, 2009
Intuit has reached an agreement to acquire PayCycle for $170 million. The company will be integrated into Intuit’s Payroll division. PayCycle’s simple-but-thorough online payroll compliance system, geared generally toward smaller small businesses (although they claim to be able to support up to 150 employees). The system offers automated reminders on federal and state tax payments...…
June 2, 2009
Hey, CPATechViews followers… the 2009 Tax & Accounting Technology Innovation Awards were just announced at the California Accounting and Business Show & Conference in Los Angeles on Monday evening. We Tweeted the results live during the presentation ceremony (www.Twitter.com/cpatechadvisor). This year’s winners are Bill.com for its self-branded online payables management system; Capital Confirmation, Inc. for...…
May 27, 2009
Let’s face it. Accountants are great business advisors, but lousy bill collectors. Whether it’s a lack of follow through to get an unpaid invoice paid, or the paranoia that asking for the money will damage the client relationship, one of the most often-discussed topics in any forum is how to ensure a bill is paid...…
May 22, 2009
Imagine a world with no computers. We might be there again someday soon, but not in the 1850s pastoral sense of “no computers.” Instead, more along the line that we won’t need boxes near or around our desks to perform all of the tasks that we currently rely on such boxes to do. With the...…
May 16, 2009
By Hugh Duffy When firms adopt a systematic approach to marketing and selling, the results are far more effective than if using a fly-by-the-seat-of-your-pants-approach. The logic is simple: A systematic approach is far more predictable and consistent in delivering the results desired. Systematic Approaches Are Used Everyday Consider leading athletes. The best athletes use a...…
May 11, 2009
In a very crowded marketplace, CPA firms are doing what they can to differentiate themselves from their competition. As a result, CPAs and financial professionals are always asking my opinion whether they should advertise in their local newspapers and business journals. My stock answer is usually “no,” unless you’re going to advertise on a very...…
May 7, 2009
We’re all doing our part to help the planet last longer, but are we doing enough? A recent article on GreenerWorking.com reminded me of the “hardware” side of the equation. In addition to paperless processes, document management and virtual office/SaaS solutions, “sustainable computing” involves extending the lifecycles of desktop and laptop computers. According to the...…