Blog

 How Balloon Boy is Like Marketing an Accounting Firm

October 21, 2009 

How Balloon Boy is Like Marketing an Accounting Firm

Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…

Scott Cytron

 Death by Premium Text Messages

October 15, 2009 

Death by Premium Text Messages

I was shocked last month to discover that one of my kids on the "Family Plan" had managed to rack up $1,100 in cell phone charges in just a few weeks. Since it is not possible to talk that much, even for young people, I investigated and found the culprit was something called "Premium" text…

Dave McClure

 Podcast on Windows 7, Snow Leopard and Other Topics

October 14, 2009 

Podcast on Windows 7, Snow Leopard and Other Topics

Just a friendly reminder that the latest Tech2Go podcast is up at Intersection Live. Listen as Darren Root and Randy Johnston discuss the new Windows 7 and Snow Leopard operating systems, Intuit’s acquisition of Mint.com and the new technologies from CCH. You can also check out recent podcasts in the DMA2Go series(Document Management for Accountants),...…

Isaac M. O'Bannon

 CRM – Shelfware or Dynamic Lead Generator?

October 12, 2009 

CRM – Shelfware or Dynamic Lead Generator?

Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…

Scott Cytron

 Accounting Loses 6,000 Jobs in August

October 6, 2009 

Accounting Loses 6,000 Jobs in August

This story on Trendline.com was all over the Internet late last week and over the weekend. According to the story by Rick Telberg, “the Bureau of Labor Statistics reported a seasonally-adjusted decline in staffing by 6,000 positions to 928,300 in August. Coupled with downwardly revised figures since May, it represents the fourth straight month of...…

Darren Root, CPA, CITP, CGMA

 Accountants Must be Technology Consultants, Too

October 5, 2009 

Accountants Must be Technology Consultants, Too

Accountants are their clients’ most trusted business advisors, but what accounting professionals often don’t expect is how many of their clients will also turn to them for technology advice. For clients, it makes sense: Since clients ask their accountant which bookkeeping and other programs to use, they’ll also turn to him or her for advice...…

Isaac M. O'Bannon

 5 Ways to Position Yourself as an Expert

October 2, 2009 

5 Ways to Position Yourself as an Expert

Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…

Scott Cytron

 Congrats to Our 2009 “40 Under 40”

September 24, 2009 

Congrats to Our 2009 “40 Under 40”

The CPA Technology Advisor has just announced its annual 40 Under 40 honorees. Each year, we recognize up-and-coming professionals who show the leadership and technological savvy that will help guide the profession into the future. The honorees come from across the country (even one from Hawaii). A list of this year’s 40 is below- you...…

Isaac M. O'Bannon

 Why SaaS Makes Sense For End Users

September 12, 2009 

Why SaaS Makes Sense For End Users

But these reiterations of the ancient mainframe/terminal/client/server model don't explain why we as end users should be happy with SaaS, or even use it, given any reasonable alternative. Nonetheless, we should and we will flock to this online SaaS model, because it solves one of the toughest problems for software users: Software costs too much.

Dave McClure

 Making Retirement a Reality Even in this Economy

September 10, 2009 

Making Retirement a Reality Even in this Economy

An interesting article by Bill Losey, a CFP and CSA, offers some pointers for those who may be retiring in the next few years. According to the AICPA, more than half of the profession is likely to do so within the next 12-15 years, so not only is this information potential good advice for your...…

Isaac M. O'Bannon

 CCH Clearly Focused on the Web

September 8, 2009 

CCH Clearly Focused on the Web

Were you at last week’s Midwest Accounting and Business Finance Showcase (formerly the Business and Technology Solutions Show) in Chicago? I had the welcome opportunity to attend a dinner hosted by CCH for various people in the media and was blown away by CCH’s upcoming plans. Mike Sabbatis, president of CCH, unveiled the strategy and...…

Darren Root, CPA, CITP, CGMA