Should CPA Firms Spend Money on Advertising?

May 11, 2009 

Should CPA Firms Spend Money on Advertising?

In a very crowded marketplace, CPA firms are doing what they can to differentiate themselves from their competition. As a result, CPAs and financial professionals are always asking my opinion whether they should advertise in their local newspapers and business journals. My stock answer is usually “no,” unless you’re going to advertise on a very...…

Scott Cytron

 Is Print Dead or is it Just in Transition?

April 25, 2009 

Is Print Dead or is it Just in Transition?

Many of you know that Source Media will soon roll Practical Accountant and Accounting Technology into Accounting Today. I am saddened by the loss of the publication’s two editors and colleagues, Jeff Stimpson (Practical Accountant) and Bob Scott (Accounting Technology), and wish them well in their new endeavors. The loss of these two niche publications...…

Darren Root, CPA, CITP, CGMA

 Is a new tax vendor coming to town?

April 25, 2009 

Is a new tax vendor coming to town?

A couple of weeks ago, I received a press release from Commercial Logic, Inc., a company that’s been around the accounting space since 1981, mostly offering practice management systems and such. The gist of the announcement is that they’ve partnered with Advanced Professional Solutions (APS), which apparently has had a strong user base in the...…

Isaac M. O'Bannon

 Pollyanna or Polly-Glutton for Punishment

April 23, 2009 

Pollyanna or Polly-Glutton for Punishment

Whether we’re talking about the recession or the latest celebrity mishap, my close friends sometimes refer to me as a “Pollyanna” – always seeing the brighter side of the situation. You know the type: the eternal optimist … the glass really is half full … give a person five chances. That’s why a Financial Times...…

Scott Cytron

 How To Clean A Keyboard

April 21, 2009 

How To Clean A Keyboard

The keyboard of your computer is filthy. Even if it doesn't have that familiar brown-to-black border around each key. Even if you are the one person in a billion who never eats or drinks anything at your workstation. Even if you are the cleanest, most obsessive neat freak on the planet. Over time, tiny bits…

Dave McClure