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Kristy Short, Ed.D – 2015 Most Powerful Women in Accounting

Kristy Short, Ed.D Chief Marketing OfficerRootworks, rwc360 LLCwww.rootworks.com ————————Click here to see the other honorees of the 2015“Most Powerful Women in Accounting” awards. ————————   What advice would you give to female college students about the opportunities for women in the accounting profession? Don’t resolve to follow the standard path, which is typically to graduate […]

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8 Tips to Finding New Clients at Trade Shows

Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.

Kristy Short, Ed.D