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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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October 20, 2021 

Al-Nesha Jones-Holiday, CPA, MBA – 2021 40 Under 40 Honoree

Al-Nesha Jones-Holiday, CPA, MBA – 2021 40 Under 40 Honoree Founder + CPA ASE Group www.ASEgroupoffices.com Career highlights:  I started my career at the prestigious Big 4 Accounting Firm, EY, as an audit professional. During my time at EY, I worked on the audits of Fortune 100 companies and was granted the opportunity to participate...…

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October 20, 2021 

Minal Babaria, CPA, CTC, CTP – 2021 40 Under 40 Honoree

Minal Babaria, CPA, CTC, CTP – 2021 40 Under 40 Honoree CEO & Co-founder KB Tax Deviser CPAs https://kbtaxdevisers.com/ Career highlights:  Because I was a woman, my parents were told, maybe, to not even have me. But if they did, certainly not invest a dime in my education or put any time & energy into...…

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October 20, 2021 

Bryan Kesler, CPA – 2021 20 Under 40 Top Influencer

Bryan Kesler, CPA – 2021 20 Under 40 Top Influencer CPA Exam Mentor, Motivator & Drinking Buddy To All CPA Candidates Ultimate CPA Exam Guide Mentorship: The Proven Method For Starting, Studying & Passing The CPA Exam https://www.ultimatecpaexamguide.com https://www.cpaexamguide.com Career highlights:  Entrepreneurial Journey: 2010 – PwC Assurance 2013 – CitiMortgage Financial Analyst 3) 2013 –...…

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October 20, 2021 

Joshua Lance, CPA, CGMA – 2021 40 Under 40 Honoree

Joshua Lance, CPA, CGMA – 2021 40 Under 40 Honoree Managing Director Lance CPA Group https://lancecpa.com/ Career highlights:  Joshua Lance is the founder and Managing Director of Lance CPA Group, a virtual CPA firm that focuses on providing accounting and consulting services to craft breweries and digital agencies. Before venturing on his own with a...…

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October 20, 2021 

Hardik Mehta – 2021 20 Under 40 Top Influencer

Hardik Mehta – 2021 20 Under 40 Top Influencer FounderXenetthttps://xenett.com Career highlights:  Hardik Started his career as an bookkeeper in 2008. He then graduated from bookkeeper to team leader to manager to financial controller. Hardik always loved technology and his love and affection towards it, led him to start his own first venture ‘Xenett’. Xenett...…

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October 19, 2021 

Susan C. Allen, CPA.CITP, CGMA – 2021 40 Under 40 Honoree

Susan C. Allen, CPA.CITP – 2021 40 Under 40 Honoree Senior Manager – Tax Practice & EthicsAICPAwww.aicpa.org Career highlights:  My career passion is to humbly serve the accounting and tax profession. Embracing technology and the progression of our profession, I aim to provide insights on emerging issues to help tax and financial professionals effectively serve...…

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October 19, 2021 

Nick Pasquarosa – 2021 20 Under 40 Top Influencer

Nick Pasquarosa – 2021 20 Under 40 Top Influencer Founder & CEOBookkeeper360www.Bookkeeper360.com Career highlights:  Founding Bookkeeper360, which has become a recognized leader in cloud accounting services for small businesses. Developing proprietary software that is a certified App with Xero and Quickbooks Online and Gusto Being recognized in Forbes 1000 Giving back to my community as the...…

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October 19, 2021 

Jackie Meyer, CPA, MSA, CTS, CCA – 2021 40 Under 40 Honoree

Jackie Meyer, CPA, MSA, CTS, CCA – 2021 40 Under 40 Honoree(Doctoral Candidate) CEO/FounderThe Concierge CPAwww.meyertax.com Career highlights:  Jackie exhudes passion…establishing her practice in 2010 as one of the youngest female lead CPA firm’s in Dallas-Fort Worth, growing it’s niche around accredited investors, and then expanding her outreach to help other accountants utilize her ROI...…

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October 19, 2021 

Zachary Gordon, CPA – 2021 40 Under 40 Honoree

Zachary Gordon, CPA – 2021 40 Under 40 Honoree Senior ManagerGrassiwww.Grassicpas.com Career highlights:  I started my career at Marks Paneth LLP as an associate through senior accountant, working on a variety of clients across real estate, non-profit and others. Upon reaching that precipice, I decided to see the “other side of the table” and moved...…

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October 19, 2021 

Avalara Recognized as a Leader in Worldwide Tax Automation

Avalara, Inc., a provider of tax compliance automation software for businesses of all sizes, has been named a Leader in three IDC MarketScape reports covering tax automation solutions for SMB, Enterprise, and VAT. “This is a watershed moment for Avalara as we continue to invest in our vision to be the global cloud compliance platform....…