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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

CPA website domain

April 27, 2022 

Why CPA Firms Need a Top-Notch Website

In today’s world, where everything and anything can be found on the internet, even if your current clients are talking up your firm to their friends and colleagues, chances are that before those prospects shoot you an email or pick up the ...

Mary Girsch-Bock

 Bennett Thrasher Names Ron Provenzano as Chief Operating Officer

April 27, 2022 

Bennett Thrasher Names Ron Provenzano as Chief Operating Officer

Provenzano ’s primary role with the firm will be to drive excellence in client service across all practice groups. He will work with our teams to develop scalable systems, processes, and capabilities to support the growing needs of the firm’s clients.

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April 27, 2022 

How to Transition from Accountant to Advisor

The beauty of being an advisor is that you can, and should, offer services that interest you and benefit your clients. If your services are profitable but uninteresting, they will not be fulfilling. There are plenty of options to offer services that ...

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April 27, 2022 

How Humor Can Create a Positive Culture in Client Service

This not only creates closer client relationships, but also fosters a sense of teamwork and collaboration both with peers. An added benefit? Research has shown that cultures where humor plays an important role have increased shareholder returns of 19%.