CRM – Shelfware or Dynamic Lead Generator?

October 12, 2009 

CRM – Shelfware or Dynamic Lead Generator?

Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…

Scott Cytron

 Accounting Loses 6,000 Jobs in August

October 6, 2009 

Accounting Loses 6,000 Jobs in August

This story on Trendline.com was all over the Internet late last week and over the weekend. According to the story by Rick Telberg, “the Bureau of Labor Statistics reported a seasonally-adjusted decline in staffing by 6,000 positions to 928,300 in August. Coupled with downwardly revised figures since May, it represents the fourth straight month of...…

Darren Root, CPA, CITP, CGMA

 Accountants Must be Technology Consultants, Too

October 5, 2009 

Accountants Must be Technology Consultants, Too

Accountants are their clients’ most trusted business advisors, but what accounting professionals often don’t expect is how many of their clients will also turn to them for technology advice. For clients, it makes sense: Since clients ask their accountant which bookkeeping and other programs to use, they’ll also turn to him or her for advice...…

Isaac M. O'Bannon

 5 Ways to Position Yourself as an Expert

October 2, 2009 

5 Ways to Position Yourself as an Expert

Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…

Scott Cytron

 5 Keys to Effective Marketing & Branding

October 1, 2009 

5 Keys to Effective Marketing & Branding

Please join me in a thought experiment. Think of the name of your favorite restaurant. Just think of the name. Try not to think about the food, the service, the ambiance or the dessert. For me, it is impossible to keep it just to the name. As soon as I think of the Flea Street…

Rene Lacerte