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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

Featured Articles

The Spirit Of Accounting

August 7, 2009 

The Spirit Of Accounting

That's where the spirit of accounting comes into play. For though they are known for their analytical skills and their brusk adherence to standards, accountants are also the steadfast core of charities and non-profits.

Dave McClure

Virtualization for Your Firm

August 1, 2009 

Virtualization for Your Firm

If you haven’t heard by now, consider this article your notice that virtualization is coming your way. I strongly believe that all firms from smallest to largest will be running virtualization in some form within five years. It is the cheapest, easiest and most reliable way to run applications. We expect firms of all sizes…

In-Firm Workflow Opportunities

August 1, 2009 

In-Firm Workflow Opportunities

With a primary focus on servicing clients and chargeable hours, many firms seldom have adequate time to focus on identifying optimal production practices, standardizing them, and providing training to all their firm members.

Roman Kepczyk

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