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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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October 23, 2012 

Cheri H. Freeh, CPA, CGMA – 2012 Most Powerful Women in Accounting

Cheri H. Freeh, CPA, CGMA Principal: Hutchinson, Gillahan & Freeh, P.C.Quakertown, PAwww.hgfpc.com Educational Background: AAS in Accounting, Northampton Community College; BSBA with Accounting Specialization from Thomas A. Edison State College Professional Associations/Memberships: PA Institute of CPAs and American Institute of CPAs Hobbies: Hiking, Biking, Tennis, Home Renovations, Reading. ————————– Click here to see the other...…

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October 23, 2012 

Dawn W. Brolin, MSA – 2012 Most Powerful Women in Accounting

Dawn W. Brolin, MSA Principal: Professional Accounting Solutions, LLCCity/State: Windham, CTBlog/Website URL: www.dawnbrolin.com Social Media: Facebook: Dawn Walmsley Brolin; Twitter: @qbexpert; LinkedIN: Dawn W. (Walmsley) Brolin, MSA. Educational Background: Bachelor of Science in Business – Accounting: Eastern Connecticut State University; Masters of Science in Accounting (MSA) from Eastern Connecticut State University. Professional Associations/Memberships: National Advisor Network,...…

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October 23, 2012 

Edi Osborne, CSPM, CPBA, CPVA – 2012 Most Powerful Women in Accounting

Edi Osborne, CSPM, CPBA, CPVA CEO, Motivational Mentor: Mentor PlusCarmel Valley, CABlog/Website URL: www.mentorplus.com Social Media: LinkedIN: www.linkedin.com/in/ediosborne; Trusted Business Advisory Group: www.linkedin.com/groups?gid=4220165&trk=hb_side_g; Twitter: @mentorplus Hobbies: Mother, grandmother, gardener, quilter, glass artist, green sustainability practices, and music lover. ————————– Click here to see the other honorees ofthe 2012 “Most Powerful Womenin Accounting” awards. ————————–    ...…

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October 23, 2012 

DeAnn Hill, CPA, PFS, CGMA – 2012 Most Powerful Women in Accounting

DeAnn Hill, CPA, PFS, CGMA Owner: DeAnn Auman Hill, CPABaxter Springs, KSwww.deannhillcpa.com Social Media: Twitter: @deannhill1; LinkedIN: www.linkedin.com/pub/deann-hill/1/9a9/433 Educational Background: BBA, Pittsburg State University, Pittsburg, KSProfessional Associations/Memberships: AICPA, KSCPA, PCPS Hobbies: Exercise, beach/lake, flower gardening, PSU Gorilla Football, cooking. ————————– Click here to see the other honorees ofthe 2012 “Most Powerful Womenin Accounting” awards. ————————–...…

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October 23, 2012 

Elaine Weiss, JD – 2012 Most Powerful Women in Accounting

Elaine Weiss, JD President & CEO: Illinois CPA SocietyChicago, ILwww.icpas.org Educational Background: Northwestern University, Bachelor of Science/Journalism & George Washington University, JD, Law Degree Professional Associations/Memberships: Association Forum of Chicago, and ASAE Hobbies: Cooking ————————– Click here to see the other honorees ofthe 2012 “Most Powerful Womenin Accounting” awards. ————————– Q&A: Studies show that more...…

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October 23, 2012 

Gail Perry, CPA – 2012 Most Powerful Women in Accounting

Gail Perry, CPA Publisher/Editor-in-Chief: Sift Media, AccountingWebBrighton, Michiganwww.accountingweb.com; www.goingconcern.com Social Media: Facebook: Gail Perry, AccountingWEB, Going Concern; Twitter: @gaperry, @AccountingWEB, @going_concern; LinkedIN: Gail Perry, Sift Media US Educational Background: B.A., Indiana University – Journalism & English; Post-Grad work in accounting at Illinois State University Professional Associations/Memberships: AICPA; Task Force member for AICPA Women’s Initiatives Committee...…

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October 23, 2012 

Geni Whitehouse, CPA.CITP, CSPM – 2012 Most Powerful Women in Accounting

Geni Whitehouse, CPA.CITP, CSPM Countess of Communication: Brotemarkle, Davis & Co. LLPNapa, CA www.evenanerd.comwww.bdcocpa.com Social Media: @evenanerd Educational Background: University of North Carolina, Chapel Hill, NC BS BA, concentration in accounting Professional Associations/Memberships: AICPA; Organizer and speaker coordinator for TEDXNapaValley Hobbies: Comedy, Improvisation, Hiking, Blogging, Writing ————————–Click here to see the other honorees ofthe 2012...…

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October 23, 2012 

Heather Kirkby – 2012 Most Powerful Women in Accounting

Heather Kirkby Director Product Managementand Marketing: Intuit, Inc.Mountain View, CA www.Intuit.com Educational Background: Bachelor Mechanical Engineering (Queen’s University, Canada), MBA (Harvard University) Hobbies: Hiking, Kayaking, Mountain biking ————————– Click here to see the other honorees ofthe 2012 “Most Powerful Womenin Accounting” awards. ————————– Q&A: What advice would you give to these college students about the...…

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October 23, 2012 

Jean Rakich – 2012 Most Powerful Women in Accounting

Jean Rakich Director, Training & Consulting Services –Thomson Reuters, ProfessionalTax & Accounting Division Ann Arbor, Michiganwww.thomsonreuters.com/products_services/taxacct Social Media: Facebook: https://www.facebook.com/home.php#!/jean.lemerandrakich; LinkedIN ID: jeanrakich Educational Background: Bachelor of Science/Major in Accounting from the University of Toledo. MBA from Bowling Green State University Professional Associations/Memberships: ASTD (American Society of Training & Development), Zonta Professional Woman’s Club of...…

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October 23, 2012 

Jennifer Katrulya, CPA.CITP, CGMA – 2012 Most Powerful Women in Accounting

Jennifer Katrulya, CPA, CITP, CGMA Additional Certifications: Certified Intacct Services Provider (CISP), Advanced Certified QuickBooks ProAdvisor Founder and CEO: BMRG, LLCDanbury, CT (with virtual staff in multiple states)www.bmrgadvisor.com; www.bmrg.net Social Media: Twitter: JenKatrulyaCPA; LinkedIn & Facebook: Jennifer Katrulya Education Background: BS in Accounting from State University of New York (SUNY) Oswego Professional Associations/Memberships: AICPA, CT...…

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October 23, 2012 

Jennifer Lee Wilson – 2012 Most Powerful Women in Accounting

Jennifer Lee Wilson Co-founder and Partner:ConvergenceCoaching, LLCBellevue, NE www.convergencecoaching.comwww.convergencecoaching.com/blog Notable Achievments: Listed on  IPA Top 10 Most Recommended Consultants and other national rankings. Social Media www.facebook.com/convergencecoaching, www.linkedin.com/in/jenniferwilsonprofile, twitter.com/JenLeeWilson Educational Background: University of Nebraska at Omaha, Bachelors, Concentration in Marketing Professional Associations/Memberships: Chair, Education Committee of Association for Accounting Marketing; member Association of Accounting Administrators, SHRM,...…

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October 23, 2012 

Jill Ward, MBA – 2012 Most Powerful Women in Accounting

Jill Ward, MBA Senior Vice President and General Manager, Intuit Accounting Professionals Division and Intuit Health Group: Intuit Inc. Plano, Texas blog.accountant.intuit.com/ accountant.intuit.com Social Media: www.facebook.com/intuitaccountants, www.twitter.com/inuitaccts Educational Background: Bachelor of Arts, Wellesley College and Master in Business Administration, Tuck School of Business at Dartmouth Professional Associations/Memberships: Business Leadership Council of Wellesley College Hobbies: Hiking,...…