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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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September 8, 2014 

J. Adam Hancock – 2014 40 Under 40 Honoree

J. Adam Hancock, CPA, CVA – 32 Shareholder/Director of Consulting Riney Hancock CPAs PSCOwensboro, KY & Evansville, IN   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) The greatest change in workflow...…

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September 8, 2014 

Sean Hanthorn – 2014 40 Under 40 Honoree

Sean Hanthorne – 35 Director of Education ServicesRootworks, LLC / Root & AssociatesFerndale, MI   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) I would have to say the biggest change/challenge in...…

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September 8, 2014 

Brandon Houk – 2014 40 Under 40 Honoree

Brandon Houk, CPA (inactive) – 30 Director of Accountant ProgramsAvalara, Inc.Seattle, WA   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Avalara strives on an ongoing basis to determine how best to...…

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September 8, 2014 

Erin S. Jones – 2014 40 Under 40 Honoree

Erin S. Jones, CPA – 33 ManagerWilkins Miller Hieronymus, LLCMobile, AL   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Employee development and retention. To what extent have you and your practice/company...…

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September 8, 2014 

Barrett Young, III – 2014 40 Under 40 Honoree

Barrett Young III, CPA – 30 Founding MemberThe Green AbacusLa Plata, MD   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) The greatest challenge in workflow for The Green Abacus has been...…

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September 8, 2014 

Stacy L. Kildal – 2014 40 Under 40 Honoree

Stacy L. Kildal, ACQB ProAdvisor – 39 President, Co-Founder & Co-HostKildal Services / The QB ShowWhite Lake, MI   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) I think for us, it’s going...…

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September 8, 2014 

Cathy Iconis – 2014 40 Under 40 Honoree

Cathy Iconis, CPA – 34 CEO & Client Finance DirectorIconis GroupAtlanta, GA   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Having a streamlined project management system has been an issue for...…

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September 8, 2014 

Byron Patrick – 2014 40 Under 40 Honoree

Byron Patrick, CPA.CITP, CGMA, CCA, MCSE – 37 CEO & Co-FounderSimplified Innovations, Inc.Baltimore, MD   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) There is no doubt that as we have grown...…

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September 8, 2014 

David Leary – 2014 40 Under 40 Honoree

David Leary, QB Online ProAdvisor – 39 Senior Development EvangelistIntuit, Inc.Tucson, AZ   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?)  The transition from desktop software to SaaS based cloud software is...…

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September 8, 2014 

Christian James – 2014 40 Under 40 Honoree

Christian James – 37 Chief Operating OfficerXcentricBozeman, MT   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Xcentric’s workflow challenges are pretty similar to CPA firms in that we all benefit from...…

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September 8, 2014 

Dominique Molina – 2014 40 Under 40 Honoree

Dominique Molina, CPA, CTC – 39 President & FounderAmerican Institute of Certified Tax CoachesSan Diego, CA   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) The greatest change we have seen in...…

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September 8, 2014 

Adam Kupperman – 2014 40 Under 40 Honoree

Adam Kupperman, MBA – 39 Vice President & Head of ONESOURCE Firm EditionThomson ReutersHoboken, NJ   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) The greatest single challenge for firms in workflow...…