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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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Chris Farmand – 2014 40 Under 40 Honoree

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Marjorie Adams – 2014 40 Under 40 Honoree

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Brian Tully – 2014 40 Under 40 Honoree

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Jonyce J. Bullock – 2014 40 Under 40 Honoree

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Shayna B. Chapman – 2014 40 Under 40 Honoree

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Angie Grissom – 2014 40 Under 40 Honoree

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Craig Walker – 2014 40 Under 40 Honoree

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Jennifer Warawa – 2014 40 Under 40 Honoree

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Paul J. Loftus – 2014 40 Under 40 Honoree

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