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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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Melissa Boone – 2014 40 Under 40 Honoree

Melissa Boone, CPA – 39 Office Managing PartnerCohnReznick, LLPCharlotte, NC   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) For up-and-coming professionals, we understand that it’s a challenge to focus on professional development...…

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Donny Shimamoto – 2014 40 Under 40 Honoree

Donny Shimamoto, CPA.CITP, CGMA – 38 Founder, Intraprise TechKnowlogies, LLCHonolulu, HA   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Finding good talent has been our biggest challenge. We are starting to...…

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September 8, 2014 

Chuck O’Toole – 2014 40 Under 40 Honoree

Chuck O’Toole, MS – 39 Deputy Editor-in-ChiefTax AnalystsFalls Church, VA   In what ways have you contributed to your firm/company to make it a better place? Tax Analysts was already a pretty great place when I got here, and I feel lucky to work with such a talented and dedicated team. As an editor, I’ve...…

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September 8, 2014 

Jim Boomer – 2014 40 Under 40 Honoree

Jim Boomer, CPA.CITP, CGMA, MBA – 38 CIO/SHareholder, Boomer Consulting, Inc.Manhattan KS   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) We have made major strides over the last few years in...…

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September 8, 2014 

Mark Wayman, 2014 40 Under 40 Honoree

Mark Wayman, CPA, CIA, CFE, CRMA – 35 Internal Audit Director, CNA Financial CorporationChicago, IL   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) From an internal audit perspective, I believe there...…

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September 8, 2014 

Adam Burnett – 2014 40 Under 40 Honoree

Adam Burnett – 34 Manager, Traininng and Consulting, CCHMinneapolis, MN   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) The biggest workflow challenges I see firms facing are addressing customer demands for...…

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Roy Keely, 2014 40 Under 40 Honoree

Roy Keely – 33 VP of Market Strategy, XcentricAlpharetta, GA   To what extent have you and your practice/company embraced cloud computing? We have completely embraced the cloud! So much so, we have staked our whole company on it. We are a cloud provider to the accounting profession, and a majority of our revenue comes...…

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Han Kim – 2014 40 Under 40 Honoree

Han Kim, CPA – 37 Senior Manager, Armanino, LLPSan Francisco, CA What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Firm’s positioning change from small/mid to mid in the market. International engagements. To...…

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Kim Hogan – 2014 40 Under 40 Honoree

Kim Hogan – 31 ECMp, CAPTUREp, Certified QuickBooks Cloud ProAdvisor Business Development Manager – Strategic AccountsIntuit, Inc. What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) One I see everyday based on the...…

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September 8, 2014 

Elizabeth Pittelkow – 2014 40 Under 40 Honoree

Elizabeth Pittelkow, CPA, CITP, CGMA, DTM – 32 Senior Accounting ManagerArrowStream, Inc.Chicago, IL   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years? (Or, what are the key challenges you see firms facing?) Our accounting close process recently moved to paperless approvals and...…

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Christopher M. DeMayo – 2014 40 Under 40

Christopher M. DeMayo, CPA, MBA – 33 Partner/Team LeaderWithumSmith+Brown, PCMorristown, NJ   What are the key areas of your firm that have seen the greatest change/challenge in workflow over the past few years?I think one of the biggest challenges I see, not only in my own firm but firms across the country, is succession to...…

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Louie Calvin – 2014 40 Under 40 Honoree

Louie Calvin – 38 Product Manager – Accounting & PayrollThomson Reuters Tax & AccountingDexter, MI What are the key challenges you see firms facing? I hear the greatest challenge facing firms is leading employees and clients though rapid technological change. Embracing new cloud-based and mobile technology is not easy and there is too much to...…