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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

 2015 Innovation Award Nominee: Intuit QuickBooks Online Accountant

May 18, 2015 

2015 Innovation Award Nominee: Intuit QuickBooks Online Accountant

2015 Innovation Award Nominee: Intuit QuickBooks Online Accountant QBOAccountant.intuit.com The new QuickBooks Online Accountant (QBOA) has been completely reimagined to make it the most significant product offering ever for accounting professionals. QBOA is a global solution specifically designed to save accountants time, grow their practices and transform how they communicate with and deliver value to...…

 2015 Innovation Award Nominee: Intacct Collaborate

May 18, 2015 

2015 Innovation Award Nominee: Intacct Collaborate

2015 Innovation Award Nominee: Intacct Collaborate www.intaact.com Intacct Collaborate was inspired by the need for tax and accounting employees to be enabled to work collaboratively with each other and with clients to keep processes efficient even in the face of snags due to requested exceptions, ambiguous data, or changing policies. Intacct launched Intacct Collaborate as...…

 2015 Innovation Award Nominee: Hubdoc

May 18, 2015 

2015 Innovation Award Nominee: Hubdoc

2015 Innovation Award Nominee: Hubdoc Hubdoc.com Accountants spend up to 35% of their time chasing clients for documents. It is a shocking loss of time, avoidable and limits the growth and profitability of CPA firms. Hubdoc is the solution. Hubdoc is attempting to execute on the following vision: 1) Accountants never have to ask their...…

 2015 Innovation Award Nominee: FinancialForce Accounting

May 18, 2015 

2015 Innovation Award Nominee: FinancialForce Accounting

2015 Innovation Award Nominee: FinancialForce Accounting www.FinancialForce.com FinancialForce Accounting is a comprehensive cloud-based accounting solution built on the Salesforce1 platform. It provides an organization’s finance team with the tools required to serve the needs of an entire business, all from an enterprise class, secure and scalable platform. Since its inception, FinancialForce Accounting has been at...…

 2015 Innovation Award Nominee: FileThis Pro

May 18, 2015 

2015 Innovation Award Nominee: FileThis Pro

2015 Innovation Award Nominee: FileThis Pro FileThis.com FileThis Pro is a new cloud-based service, aimed at streamlining the gathering, organizing and sharing of financial documents from clients for time-crunched accountants, CPAs, bookkeepers, and other busy tax and finance professionals. The customizable service offers tax and accounting pros a revolutionary new way to help their clients...…

 2015 Innovation Award Nominee: Expensify

May 18, 2015 

2015 Innovation Award Nominee: Expensify

2015 Innovation Award Nominee: Expensify www.Expensify.com Recently awarded World’s Top 10 Most Innovative Companies Of 2015 in Money by FastCompany, Expensify is the innovation leader in the expense management space. Expensify’s patented SmartScan receipt OCR transcription technology that auto-matches receipts to imported transactions has transformed what modern expense management looks like. Great technology isn’t enough,...…

 2015 Innovation Award Nominee: Ernst & Young – ACA COMPASS

May 18, 2015 

2015 Innovation Award Nominee: Ernst & Young – ACA COMPASS

2015 Innovation Award Nominee: Ernst & Young – ACA COMPASS www.EY.com EY developed a breakthrough technology, ACA COMPASS, to address complex tax and health care benefit issues inherent in a company’s Affordable Care Act (ACA) compliance and reporting strategy. Its proprietary code, state-of-the-art design, and innovative application offer a unique ACA software that allows tax...…

 2015 Innovation Award Nominee: eFileCabinet CloudView

May 18, 2015 

2015 Innovation Award Nominee: eFileCabinet CloudView

2015 Innovation Award Nominee: eFileCabinet CloudView www.eFileCabinet.com Many accounting professionals want the security of using their software on their own desktop or local computer. They get to exercise control, ownership of sensitive client files, and manage their business without having to go to the cloud or web. eFileCabinet’s CloudView enables these desktop-bound users to not...…

 2015 Innovation Award Nominee: Confirmation.com – EBP Confirmations

May 18, 2015 

2015 Innovation Award Nominee: Confirmation.com – EBP Confirmations

2015 Innovation Award Nominee: Confirmation.com – EBP Confirmations Confirmation.com As the global leader in online audit confirmations, Confirmation.com recently expanded its services with a brand new electronic Employee Benefit Plan (EBP) Participant Confirmation application. As required by the US Department of Labor, securing confirmation responses from plan participants is one of the biggest challenges in...…

 2015 Innovation Award Nominee: Centage Corporation – Analytics Maestro for Microsoft Dynamics

May 18, 2015 

2015 Innovation Award Nominee: Centage Corporation – Analytics Maestro for Microsoft Dynamics

2015 Innovation Award Nominee: Centage Corporation – Analytics Maestro for Microsoft Dynamics Centage.com Perhaps no one is more aware of the critical impact data has on the business than accounting professionals. Each and every day they use their Microsoft Dynamics Great Plains (GP) application to help their organization make major business decisions. Through their handiwork...…

 2015 Innovation Award Nominee: Bill.com Fast Pay

May 18, 2015 

2015 Innovation Award Nominee: Bill.com Fast Pay

2015 Innovation Award Nominee: Bill.com – Fast Pay Bill.com It’s 4 pm ET. You just received a call from a client saying that they need payment to an important vendor by noon the next day. Failure to pay before the deadline will significantly impact your client’s business operations. Normally, a call such as this would...…

 2015 Innovation Award Nominee: CCH Small Firm Services – CCH iFirm

May 18, 2015 

2015 Innovation Award Nominee: CCH Small Firm Services – CCH iFirm

2015 Innovation Award Nominee: CCH Small Firm Services – CCH iFirm www.CCHSFS.com Small to mid-sized tax and accounting firms that are knee deep in preparing taxes and bookkeeping reports, managing deadlines and invoicing clients are increasingly accessing CCH iFirm, a new cloud-based solution offered by Wolters Kluwer, CCH Small Firm Services that produces on-time project...…