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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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August 18, 2017 

2017 Review of Intuit ProConnect Tax Online

ProConnect Tax Online is completely web-based, with users able to access the program from any platform, including PC’s, Mac’s, and mobile devices. ProConnect Tax Online uses a per-return pricing level, with pricing available for 1040 returns and ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of Intuit ProSeries Tax

Well-suited for small to mid-sized accounting firms that primarily handle 1040 returns, ProSeries Tax from Intuit is available in two versions; Basic and Professional. Seamless integration with QuickBooks in the Professional version makes ProSeries ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of TaxSlayer Pro

TaxSlayer has over 50 years in the tax preparation business, and continues to offer solid tax compliance applications with TaxSlayer Pro. A good fit for small to mid-sized accounting firms that handle a fair number of returns, TaxSlayer Pro is ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of TaxAct Professional Edition

TaxAct Professional Edition, formerly known as TaxAct Preparers Edition is well suited for small firms and sole proprietors that mainly handle high volumes of 1040 returns for individuals. Though their primary market is individuals looking to prepare ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of TaxWise

TaxWise from Wolters Kluwer is a good fit for smaller firms that process a significant amount of tax returns. The program is bi-lingual, offering both English and Spanish versions, and an online version of TaxWise is available online for firms that ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of Thomson Reuters UltraTax CS

UltraTax CS from Thomson Reuters is well suited for larger, full-service accounting firms that are looking for a scalable application that offers solid paperless options. Though UltraTax CS can be used as a stand-alone product, it is far more ...

Mary Girsch-Bock

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August 18, 2017 

2017 Review of BNA 706 and 709 Preparer

Bloomberg BNA offers accountants a variety of tax tools and resources. For accounting firms that need to process estate and gift tax for their clients, BNA Estate and Gift Tax ™ 706 Preparer and BNA Estate & Gift Tax™ 709 Preparer can be a time saver.

Mary Girsch-Bock

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August 18, 2017 

2017 Review of ATX Tax

ATX from Wolters Kluwer is well suited for smaller firms and sole practitioners that process non-complicated tax returns for individuals and clients. ATX also offers both tax law research and practice management integration to create a comprehensive...

Mary Girsch-Bock

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August 17, 2017 

Cromwell Baun, CPA, PFS, CFA, CFP, CIMA – 2017 40 Under 40 Honoree

Cromwell Baun, CPA, PFS, CFA, CFP, CIMA Age: 39 Employer: UBS Financial Services Inc. Title: First Vice President – Wealth Management City/State: Atlanta, GA Website: http://financialservicesinc.ubs.com/team/thestephensonbaunwmg/ Twitter: Professional Associations/Memberships: The Georgia Society of CPAs -Member, Leadership Council -President, Atlanta Chapter -Member, Estate and Financial Planning Advisory Council -Chair, Financial Literacy Task Force -Member, Diversity and...…

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August 17, 2017 

Kristen Rampe, CPA – 2017 20 Under 40 Honoree

Kristen Rampe, CPA Age: 38 Employer: Kristen Rampe Consulting Title:  Founder City/State: Grand Rapids, Michigan Website: https://kristenrampe.com Twitter: @kristenrampe 2000: Graduated from Butler University and started my career at the Big 4 2003: Became a licensed CPA; switched to working in industry, and learned what it’s like on the other side of the public accounting...…