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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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February 26, 2019 

Ryan McCowan, CPA.CITP — 39

Partner, Greene, McCowan & Co, PLLC London, KY Education: BS Accounting, University of Kentucky Professional Associations/Memberships: AICPA, Kentucky Society of CPAs Civic Involvement: Member and Treasurer of the local camp of Gideons International; Member and Treasurer of Corinth Baptist Church. Hobbies: Developing technology solutions Cell phone: Apple iPhone 4 Favorite app: CPA Xpress, because I...…

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February 26, 2019 

Jody Padar, CPA, MST — 38

Managing Shareholder, New Vision CPA Group; Adjunct Professor, Oakton Community College Arlington Heights, IL Education: BBA, Saint Mary’s College-Notre Dame; MST, Northern Illinois University Professional Associations/Memberships: Founder/Past President, Chicago-Area QuickBooks ProAdvisor User Group (2007-2009) Civic Involvement: Lead Member, GoLadderUp.org: Annually coordinate volunteers to help lower income taxpayers get help with income tax preparation. Hobbies: U.S....…

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February 26, 2019 

Kurt J. Rickhoff, EA, ABA — 38

President, Managing Owner, Rickhoff & Associates, Ltd O’Fallon, IL Education: Illinois State University Professional Associations/Memberships: PASBA, The Payroll Group, NATP, AMMO Civic Involvement: Volunteer Fire Fighter (since 1993) Hobbies: Travel, Hunting, Family Time Cell phone: iPhone 4 Favorite app: I check AppAdvice everyday. It gives me the updates on what is new and updated on...…

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February 26, 2019 

Dan Zitting, CPA.CITP, CISA — 28

Partner, Linford & Company LLP; Founder & CEO, iTickmark LLC Westminster, CO Education: Masters of Accountancy, Magna Cum Laude from Notre Dame; BS in Computer Information Systems and Finance, Magna Cum Laude from Colorado State University Professional Associations/Memberships: AICPA, Colorado Society of CPAs, Information Systems and Control Association, Information Systems Security Association, Institute of Internal...…

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February 26, 2019 

Mark Severance — 35

Director of Sales & Marketing, Arxis Technology Simi Valley, CA Education: B.S. Business Administration, The Masters’ College; MBA, Graziadio School of Business and Management, Pepperdine University Professional Associations/Memberships: Information Technology Alliance – Marketing Committee Chair Civic Involvement: Worship leader at my local church. Hobbies: Running, reading, spending time with family Cell phone: BlackBerry Curve Favorite...…

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February 26, 2019 

Mark Rosen, CPA, CFP — 34

Owner, Rosen and Associates, LLP Westborough, MA Education: B.S. in Accounting, University of Vermont Professional Associations/Memberships: MSCPA, AICPA, Academy of Dental CPAs Civic Involvement: Brain Tumor Research Annual Bike Ride & Cycle for Life Annual Bike Ride. Hobbies: Spending time with my family (Jennifer, Jack (4), and Isabella (1)), golfing, biking and going to Red...…

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February 26, 2019 

David Wyle, CPA.CITP — 38

President & CEO, SurePrep Newport Beach, CA Education: Bachelor’s of Economics from University of California Santa Barbara Professional Associations/Memberships: AICPA & CSCPA (California Society of CPAs) Hobbies: Piano, skiing, travel, reading Cell phone: iPhone 4.0 Favorite app: Maps (with GPS). This summer, I used it to find my way not only in the United States...…

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February 26, 2019 

BJ Schaknowski — 33

Director, Intuit Indirect Channels Sales & Marketing Atlanta, GA Education: BA in Communication, State University of NY at Geneseo. MBA, University of GA, Terry School of Business Professional Associations/Memberships: McKinsey SMB Tech panelist, Intuit Military Network Co-Founder Civic Involvement: Injured Marine Semper Fi Fund, USO Toys for Tots, Junior Achievement, Habitat for Humanity Hobbies: Ironman...…

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February 26, 2019 

Brian Stork — 35

Vice President of Application Development, Drake Software Franklin, NC Education: B.S. in Computer Science, Mars Hill College Professional Associations/Memberships: NACTP PIRC Civic Involvement: Youth Soccer Coach, Church involvement – Deacon, Teacher Hobbies: Spending time with my wife and kids, running, reading about American history, traveling and keeping up with Florida Gator football. Cell phone: HTC...…

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February 26, 2019 

Jason Lawhorn, CPA.CITP — 35

Owner, Lawhorn & Associates, PLLC Knoxville, TN Education: Masters of Accountancy – Systems, University of TN, Knoxville Professional Associations/Memberships: TSCPA, AICPA Hobbies: Writing and performing music, fly-fishing and travel. Cell phone: Blackberry Tour   How many hours of the day are you plugged in and responsive to client needs? And what tools/products make it possible...…

 Brian Steinert — 36

February 26, 2019 

Brian Steinert — 36

Director of Product Management – Workflow Solutions, CCH, a Wolters Kluwer business Wichita, KS Education: BA in Business Education and BA in Accounting, Bethany College Professional Associations/Memberships: Institute of Internal Auditors (IIA); Association for Computers and Taxation (ACT); KSCPA – Associate Member; XBRL-US (CCH Tax and Accounting member delegate) Civic Involvement: Various local fundraisers and...…

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February 26, 2019 

Robert Chandler, Certified QuickBooks® ProAdvisor — 39

President & CEO, Real Time Bookkeeping San Diego, California Education: Associate, Computer Science & Accounting, Southwestern College Professional Associations/Memberships: MSP Alliance, QuickBooks ProAdvisor, AIPB Hobbies: Church, Computers, Sports, Reading. Cell phone: Verizon Droid X Favorite app: Probably the RDP app, this allows me access to my desktop anytime, anywhere.   Do you embrace cloud computing?...…