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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

Expensify_logo

July 24, 2019 

ExpensifyApproved! University – 2019 Innovation Award Nominee

ExpensifyApproved! University provides free, all-in-one Expensify training for any accountant or bookkeeper. The program engages learners of all levels with in-depth instructional articles, visual product walkthroughs, and interactive review questions. The curriculum covers critical Expensify terms, accountant-friendly product functionality, and client management best practices. Self-led training like ExpensifyApproved! University is essential for accountants on a...…

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July 24, 2019 

HCVT Treehouse – 2019 Innovation Award Nominee

Treehouse has the ability to capture information at the lowest SPV level, and tier up such information (via pro-rata allocations, special allocations, IRC Section 704(c) amounts, and GP promote allocations) to a diverse investor base including public and private REITs, foreign investors and sovereigns, tax exempt investors, and taxable investors. Client general ledger data integration...…

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July 24, 2019 

Intuit Prep for Taxes – 2019 Innovation Award Nominee

Prep for taxes replaces the old ‘trial balance’ functionality with a reimagined seamless experience of preparing and filing year end taxes. Before, trial balance helped you find issues in your client’s books and assisted in mapping the books to the tax return. The old experience was a digital replication of the even older physical, ledger...…

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July 24, 2019 

QuickBooks Online Advanced – 2019 Innovation Award Nominee

QuickBooks Online Advanced – cloud-based offering for fast-growing businesses and accountants that serve them. QBOAV delivers deeper insights and increases productivity as business grows. By joining AI with an online ecosystem of applications, including enterprise level apps, QBOAV enables business owners and accountants to customize workflows and serves insights for better decision making. QBOAV includes...…

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July 24, 2019 

Lukka Crypto Office – 2019 Innovation Award Nominee

Lukka’s products automate and optimize accounting, audit and tax processes for funds, fund administrators, OTC and proprietary trading firms, exchanges, and accounting firms. Our mission is to transform crypto data into auditable financial information to improve operations, create financial statements and provide regulatory reporting and transparency. Lukka Crypto Office is tailored for any enterprise involved...…

paychex

July 24, 2019 

Paychex AccountantHQ – 2019 Innovation Award Nominee

Paychex AccountantHQ is an innovative technology and service offering designed to deliver greater accountant efficiency for payroll and HR management – revolutionizing the way accountants serve their clients and serving as a powerful driver in client advisory services. AccountantHQ provides accountants with unparalleled access to authorized client data, robust reporting capabilities, real-time data integration, key...…

Sage Intacct

July 24, 2019 

Sage Intacct Interactive Custom Report Writer – 2019 Innovation Award Nominee

The Sage Intacct Interactive Custom Report Writer (ICRW) is a modern, visual reporting tool built to increase flexibility and agility required to improve business insights and day-to-day accounting operations. The new module enables users to build custom reports quickly and easily with hierarchical field selection, drag-and-drop functionality, and automatic formatting and simple subtotaling. ICRW also...…

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July 24, 2019 

Taxfyle Outsourcing – 2019 Innovation Award Nominee

Taxfyle Outsourcing enables firms of all sizes to outsource work to our network of CPAs and EAs without going offshore. All customers are provided with an upfront quote prior to submitting the job and engagements are matched to professionals based on their skillset, availability and the software which the client requires the work to performed...…

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July 24, 2019 

Thomson Reuters Authenticator Cards – 2019 Innovation Award Nominee

With cybercriminals increasingly focusing on the tax and accounting profession, data security continues to be an important topic. Firms have an ethical and legal duty to take reasonable precautions to protect their clients’ data, and since passwords can be easily stolen or hacked, multi-factor authentication (MFA) is more important than ever as a tool in...…

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July 24, 2019 

Thomson Reuters OnBalance Express – 2019 Innovation Award Nominee

OnBalance Express is a cloud-based accounting application that helps small business owners run their businesses from anywhere with ease. The web and mobile app combine the accessibility and security of cloud accounting while simplifying customer tracking, vendor tracking, invoicing, online payments, expense tracking, banking, and reporting, with its innovative dashboard design. OnBalance Express has been...…

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July 24, 2019 

CCH ProSystem fx Engagement Organizer – 2019 Innovation Award Nominee

Put simply, the CCH ProSystem fx Engagement Organizer simplifies the process of requesting, receiving and tracking documents and notes between the firm and its clients. Released in November 2018, Engagement Organizer is a new solution that works within CCH ProSystem fx Engagement, which is a key component of the Wolters Kluwer Integrated Audit Approach and...…

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July 24, 2019 

Wolters Kluwer CCH Axcess Financial Prep – 2019 Innovation Award Nominee

Accounting firms face increased pressure to improve margins on tax preparation business. They spend an incredible amount of time manipulating data to prepare returns and often: Buy over-engineered tools simply to ingest data, prepare the tax report, make final adjustments and send the balances to tax Duplicate the management of clients and staff in multiple...…