Growing Your Firm: The Value of Building a Connected Brand
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
Data is king. Keeping it stored safely and securely is critical. Whether you are operating in the cloud, from an office, or from your home you need to be thoughtful about your data. In my professional life, strategies for keeping data safe have been mandatory for over 40 years.
Business as usual, well, just is not usual anymore. With mobility at our fingertips, we are no longer tethered to a hardwired environment and the now-standard workplace stretches beyond an office or cubical. Let us not forget that you can forget working 9 to 5.
It is hard to imagine a more disastrous year for technology than 2014 will be. Sure, there will be a few little bright spots in terms of falling costs for hardware and storage. But three significant trends are converging that will make things difficult at best for the tech side of the accounting profession: Innovation will […]