AbacusNext, a software provider for legal and accounting professionals, has rebranded as CARET to further unite the family of the most successful brands in professional service automation and technology.
“Legal and accounting firms have an outsized impact on the world as the most important advisors to their clients,” states Keri Gohman, CEO, CARET. “Under the CARET brand, we will offer firms the technology and automation they need to transform their practices with robust practice management, document automation and payment processing solutions to deliver the best results for their clients – all under one family.”
“We took considerable time and effort with partners, customers and our team to consider what we truly offer,” states Jennifer Sherman, chief product and experience officer, CARET. “We’re not a collection of products, but a family of solutions that remove administrative busywork and simplify workloads so these crucial professionals can focus on what really matters to them. Simply put, we create space for what matters, just like a caret. A caret represents creating room for expansion and for what is to come, making it the perfect representation for the company’s future.”
CARET brands include OfficeTools, Abacus Payment Exchange (APX), HotDocs, AbacusLaw, Amicus Attorney, and Zola Suite, (now CARET Legal under the company’s new brand strategy).
For additional information about the company and the rebrand, visit the CARET website.
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Tags: Firm Management, Software, Technology
