For more than 30 years, the Intuit QuickBooks ProAdvisor Program has been the backbone of Intuit’s relationship with the accounting profession, offering certifications, discounts, and a badge of credibility that firms could build on.
However, the profession the ProAdvisor Program was built for looks very different today. Firms are contending with the rapid evolution of AI and its adoption, a shrinking talent pipeline, and clients who expect strategic advice rather than just standard bookkeeping services. The legacy program can no longer keep pace with those demands, which is why it is replacing the ProAdvisor Program with a new vision: Intuit ProPartner Accountants.
Set to officially launch in early 2027, Intuit ProPartner Accountants is built inside Intuit Accountant Suite, designed to reward firms—not just individual practitioners—for the full scope of their relationship with Intuit’s platform. As a result, accountants should understand what is changing, what is staying the same, and how to position their firms for the transition.
ProPartner Accountants: The Basics
While ProAdvisor focused on individual software certification, ProPartner Accountants is designed around the firm. It folds directly into Intuit Accountant Suite Core. Higher-tier partners will gain free access to Intuit Accountant Suite Accelerate to help them scale advisory work with anomaly detection, client insight dashboards, and visibility across an entire client base.
The tier structure is also getting a refresh. When ProAdvisor sunsets, its name and tier designations will be replaced by ProPartner and five new tiers: Member, Partner, Preferred Partner, Premier Partner, and Elite Partner. Firms move up by earning points tied to activities, including software spend by the firm and its clients, certifications completed, and broader engagement across the Intuit ecosystem. More detail on how points and tiers work will arrive this fall.
How the Transition Works
Firms don’t need to do anything to stay covered between now and 2027. The ProAdvisor Program remains the program of record until ProPartner Accountants launches, and it will continue unchanged until then. Existing ProAdvisor discounts and revenue share tied to subscriptions set up before launch won’t be affected by the switch.
Intuit is recommending three steps now to prepare for the transition:
- Firms should switch from QuickBooks Online Accountant to Intuit Accountant Suite, since ProPartner Accountants is built inside that platform and access requires the switch.
- At least one person at the firm should hold an active certification to qualify for a tier above “Member” and unlock access to our new suite of benefits. Currently, certifications include QuickBooks Online Level 1 or 2, QuickBooks Workforce, or Intuit Enterprise Suite.
- Firms running multiple consoles should consolidate them, since a firm’s projected tier is based on the full scale of its book of business.
Firms can already preview a projected tier inside Intuit Accountant Suite, based on points earned between August 2025 and July 2026, with additional points earned through launch also counted.
The Find-A-ProAdvisor Directory will carry over as well, and Intuit says it has plans to improve how it drives leads to qualifying firms.
Benefits Built for Efficiency
The foundational perks firms rely on today aren’t going away. ProPartner firms keep the 30% Preferred Pricing discount on QuickBooks Online, QuickBooks Workforce, and QuickBooks Bill Pay, along with the direct-pay client discount for a client’s first 12 months of software usage. In addition, firm access to QuickBooks Online Advanced, Bill Pay Elite, and Workforce Elite for your own firm’s books isn’t going away. Plus, certifications and training remain free to all partners.
In addition, several new benefits are aimed squarely at helping firms run more efficiently and grow revenue:
Extended revenue share. U.S. partners will see revenue-share duration on QuickBooks Online and QuickBooks Workforce extend from 12 months to three years, with the share itself climbing from 10% to as much as 25% as firms move up tiers. A new three-year revenue share is also being introduced for Intuit Enterprise Suite.
Client-firm matchmaking. Intuit says it acquires thousands of new small business customers weekly, and under ProPartner Accountants, it will actively match those customers to certified partners based on a firm’s stated focus, delivering warmer, higher-intent leads.
Elevated, specialized support. Support staff will be trained specifically in accountant workflows, with higher tiers unlocking access to specialists suited to more complex work. A new centralized Resolution Center inside Intuit Accountant Suite will let firms track open tickets for them and their clients without calling in for status updates.
Deeper advisory education. Intuit is expanding its certification legacy into curriculum focused on the “soft skills” side of advisory work, including critical thinking, client communication, and AI fluency, all delivered through a new Training Manager inside Intuit Accountant Suite. Firm leaders can assign pathways such as “AI for accountants” or “Analyzing and interpreting financial reports,” and track staff progress. A companion Resource Hub offers co-marketing materials, sales resources, and onboarding guides.
“The new Client Advisory Services training from the Intuit ProPartner program is coming at the perfect time and gives us the tools to keep strengthening client relationships and pushing our advisory department forward,” said Derek Campbell, co-founder of HighPoint CPAs.
Community and recognition. Beyond the in-person Better Together roadshows Intuit ran in Atlanta, Los Angeles, Dallas, and Miami, the company is introducing a ProPartner Accountants Awards program to recognize firms that are innovating and giving back to the profession.
Connecting to Accounting Futures
The talent shortage running through Intuit’s rationale for ProPartner Accountants isn’t an abstract concern; it’s backed by data showing 56% of firms say new hires now take more than six months to get up to speed. While accounting graduates are entering the workforce well-versed in theory, they may be underprepared for advisory-driven, technology-enabled work.
Intuit’s new Accounting Futures Program, part of the broader Career Pipeline Initiative, addresses this gap, and is part of the ProPartner community. Starting in the 2026–2027 academic year, Accounting Futures brings client advisory services (CAS) curriculum and technical training into college classrooms, with a goal of equipping more than 1 million students with technology and advisory skills, bolstered by QuickBooks certifications, over the next five years.
The bridge between that classroom training and the profession is a group of what Intuit calls “Industry Advisors,” an inaugural group of 28 ProPartner leaders who will volunteer to mentor faculty and students directly. Their role can take many forms, from guest lecturing in a CAS classroom, hosting student office hours, running mock interviews, or helping students build resumes. The idea is to give students a direct line to practitioners who can connect classroom concepts to real firm workflows.
For firms, the payoff is a stronger, better-prepared hiring pipeline.
“School matters, but hands-on experience matters even more,” said Tailor Hartman, owner of Celerity Accounting and moderator of a recent On the Books episode where he interviewed Simon Williams and Jessica McCracken about where the accounting profession is headed and how Intuit is responding to industry needs. “When a candidate has QuickBooks certification and real CAS project work, they’re much more likely to stand out during our hiring process,”
For advisors, Intuit frames the opportunity as reciprocal. Brittany Brown, CEO of LedgerGurus, recalls what it felt like to be a student without knowing where her career would go, and connected the mentorship program to the broader case for ProPartner Accountants.
“Now I get to be the person who paints the picture of what’s possible for others; it’s so rewarding!” said Brown. “A firm has to plan on engaging in CAS education. If they’re doing it alone, it is a very heavy lift, which is why the Intuit ProPartner Accountants program does such an effective job in helping to bridge that gap.”
Accountants interested in becoming an Industry Advisor can join Intuit’s list to be notified when recruitment opens next spring, with the program expected to expand its advisor cohort in the future.
Bottom Line for Firms
Firms can get ready for the ProPartner program now by moving to Intuit Accountant Suite, keeping a certification active, and consolidating consoles. Firms that do these steps will be better positioned to take full advantage of the expanded revenue share, matchmaking, and advisory education when ProPartner Accountants goes live.
The shift toward AI and automation doesn’t diminish the accountant’s role; it raises the value of accountants and the relationships and trust that technology can’t replicate with clients. Firms who lean into both will be the ones best positioned for what comes next.
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