AI-native accounting platform Digits on Tuesday introduced outcome-based pricing for accounting firms, saying that firms pay only when Digits has measurably reduced manual work.
The San Francisco-based company also announced April 7 that Reggie Marable, head of global sales at conversational AI company Sierra, has joined Digits as a strategic advisor.
Digits maintains a complete audit trail of every action—recording what was done, when, and whether a human or AI did the work. That visibility allows the platform to draw a clean line between what it automated and what it didn’t, and it’s now the basis of the new pricing model, the company says.
Digits refers to fully automated work as “zero-touch transactions”—transactions that are neither created nor edited by a human accountant before the books are closed. Instead of charging for access to software, accounting firms pay only when Digits has demonstrably removed the tedium for a given client.
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A client qualifies when 95% or more of its transactions are zero-touch. Firms are charged only for clients that meet this threshold. If a client has not reached that level of automation, Digits doesn’t charge for that client, the company says.
“As an engineer, I’ve never been interested in selling promises,” Jeff Seibert, founder and CEO of Digits, said in a statement. “If Digits does the work, we should get paid. If it doesn’t, we shouldn’t.”
This model aligns Digits’ incentives directly with its customers, with engineering efforts focused on increasing automation across every client and transaction type.
“In one top 400 firm (~$10 million in revenue) serving over 100 CAS clients, Digits increased automated transaction handling from approximately 75% to 98% over the course of 2025,” the company said. “By year-end, the firm’s team touched just 2% of transactions during the monthly close. This allows accounting teams to focus their human-touch efforts on higher-value work, including complex judgment, technical accounting, and client advisory.”
Marable joins as strategic advisor
At Sierra, Marable helped scale one of the leading outcome-based businesses in AI, where customers pay only when AI systems successfully deliver results.
“When AI can do the actual work, you shouldn’t pay for potential—you should pay for results,” Marable said in a statement. “Digits has built the only accounting platform that can deliver end-to-end outcomes, creating a new business model that redefines how accounting firms and tech companies partner together to deliver real value to clients.”
His appointment reflects Digits’ position as the first accounting platform capable of bringing this model to the category, Seibert said.
“Reggie has been at the forefront of one of the most important shifts in software,” he added. “He’s helped prove that when systems can take on real work, customers expect to pay for results. Digits is the first accounting platform to deliver that.”
Outcome-based pricing is available today for accounting firms on Digits.
More information about outcome-based pricing can be found here.
Photo credit: Airborne Visuals
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