Dallas-based financial and business advisory firm Springline Advisory, which provides accounting and advisory services to the middle market, has added Tinton Falls, NJ-based advisory firm Cg Advisory to its platform.
Springline, which officially launched in January 2024 with backing from Dallas private equity firm Trinity Hunt Partners, said Tuesday the partnership will continue to enhance its presence in the Northeast and add meaningful depth across tax and client accounting services, as well as specialized advisory offerings.
The deal with Cg comes less than a week after Springline added SD Mayer, an INSIDE Public Accounting top 400 accounting, advisory, and wealth management firm based in San Francisco.
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“We knew early on that Cg shares our belief that firms grow best when they put people and culture at the center of everything they do,” Tim Brackney, CEO of Springline Advisory, said in a statement on March 24. “Beyond that alignment, Cg brings an experienced leadership team, a strong workplace reputation, and specialized expertise in healthcare and matrimonial forensic services. This partnership expands our footprint in the Northeast and strengthens our ability to serve clients with depth and focus. We’re thrilled to welcome the Cg team to Springline and build on that momentum together.”
Headquartered in Tinton Falls, NJ, with an additional office in Toms River, NJ, Cg brings a strong regional presence in the Northeast and has a reputation for culture-driven growth. The firm is a member of the CPAmerica firm alliance, is named on the 2025 IPA top 400 accounting firms list, and was recently recognized as a 2026 Best Places to Work, in addition to being named a 2026 Top Ranked Firm by Vault.
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Cg offers core tax services alongside highly specialized capabilities, including forensic and matrimonial services, as well as healthcare-focused advisory solutions. Its affiliated entity, Cg Healthcare Solutions, provides medical billing, consulting, and revenue cycle management services.
Through this strategic partnership, Cg will gain access to Springline’s broader platform, resources, and collaborative partner network while maintaining its local leadership, client relationships, and people-first culture.
“Partnering with Springline enables us to expand our capabilities and opportunities without compromising the culture that defines our firm,” Deb Sundermann, managing partner of Cg Advisory, said in a statement. “The ‘scale with soul’ philosophy deeply resonates with us, reflecting how we’ve always approached growth—doing right by our employees, investing in leadership, and continuing to drive exceptional results for our clients.”
Photo caption: Springline Advisory CEO Tim Brackney (Springline Advisory via LinkedIn)
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