Katie Thomas, CPA
Owner
Leaders Online, LLC
https://leaders-online.com
Recent Activities
- Led innovation initiatives through Leaders Online that helped accounting firms modernize marketing, recruiting, and client engagement strategies
- Developed and scaled an inbound recruitment process now used by firms of all sizes, including Top 100 accounting firms
- Coached and advised firm owners and accounting leaders on personal branding, business development, and firm growth
- Served as a speaker, moderator, and educator through webinars, conferences, and firm workshops focused on modernization and advisory growth
- Produced and distributed high-impact thought leadership across social media, newsletters, blogs, podcasts, and video, reaching tens of thousands of accountants and firm leaders and shaping how firms communicate their value
What are you doing to make a difference in the profession, your community, the world?
- Educate and support accountants nationwide through professional education, webinars, and workshops focused on modernization, leadership, and firm growth
- Mentor and coach accountants across career stages, including early-career professionals, firm leaders, and aspiring firm owners
- Serve as a connector within the accounting ecosystem by introducing firm leaders to peers, technology partners, and professional growth opportunities
- Partner with accounting technology companies, universities, and industry organizations to advance innovation, gender equity, and the future of the profession
- Support the accounting talent pipeline by mentoring college students pursuing accounting degrees
- Contribute to recruiting and talent development initiatives by helping firms strengthen employer branding and adopt inbound recruiting strategy
Current Professional Reading / Listening
- The Accounting Podcast
- Marketing Against the Grain
- Social Media Marketing Podcast
- How to Win Friends and Influence People
See all of the 2024 “40 Under 40” and “20 Under 40” honorees.
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