Inflation is on the minds of consumers when it comes to the holidays this year, but most Americans still plan to get their gobble on. The iconic Thanksgiving turkey brand Butterball has released the results of the findings of its annual Butterball TogethernesReport. The 2025 Thanksgiving Outlook gives insight into the Thanksgiving plans of hosts and attendees alike.
The holiday report’s findings show that 89% of consumers plan to celebrate Thanksgiving this year with an anticipated celebration size of nine people. Consumers who plan to celebrate are most looking forward to spending time with family, followed by the food and relaxing.
While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with only 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year. To control costs, 21% plan to ask guests to bring part of the meal. Other ways to save include making changes to side dishes (15%), non-food items such as paper goods or décor (14%) and desserts (12%).
And as always, turkey reigns, with 84% of hosts planning to serve turkey this year and the overwhelming majority (72%) planning to roast their turkeys. Turkey also remains the favorite part of the Thanksgiving meal (47%), followed by stuffing (41%), pie (29%) and potatoes (with white potatoes and sweet potatoes tied at 26%).
“People are excited and committed to celebrating Thanksgiving,” said Rebecca Welch, director of retail and international brand management at Butterball. “We’re proud of Butterball’s role in Thanksgiving celebrations throughout the country – inspiring togetherness and providing a tender, juicy, delicious holiday centerpiece. The experts at the Butterball Turkey Talk-Line® are standing by and ready to help holiday hosts prepare the most important meal of the year.”
The Butterball Turkey Talk-Line is once again available to support new and seasoned holiday hosts. Opening on Monday, November 3 for its 44th year, these turkey experts are standing by and ready to answer holiday hosting questions via phone, text, email, chat and social channels through December 24. To learn more about Butterball and how to reach the Turkey Talk-Line, visit Butterball.com.
One of the first national, toll-free consumer help lines, the Butterball Turkey Talk-Line has helped millions of consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist holiday cooks through the Turkey Talk-Line (1-800-BUTTERBALL), Butterball.com, Facebook, Twitter, Instagram, live chat and email in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from both English- and Spanish-speaking callers.
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