Top 35 accounting firm Whitley Penn is expanding its capabilities in energy and analytics by merging with JetRock, an Austin, TX-based data analytics company with a primary focus on the oil and gas industry.
Financial terms of the deal, which is expected to become final on Sept. 1, weren’t disclosed.
JetRock’s team will integrate into Whitley Penn’s Digital Services practice, bringing immediate impact to the data analytics unit, the Fort Worth, TX-based accounting firm said.

“This integration is built on a shared foundation of values, client focus, and market alignment. Both firms bring complementary strengths and a unified vision for delivering high-impact advisory services across key industries of focus,” Whitley Penn CEO Nathen McEown said in a statement. “JetRock and Whitley Penn are both known for delivering tailored, high-touch service. This partnership enhances that commitment, offering clients a seamless experience with expanded capabilities and deeper support.”
Founded in 2015, JetRock specializes in creating modern data systems and tailored analytics that help organizations unlock growth and efficiency.
“We’re excited to collaborate with such a distinguished firm, helping Whitley Penn’s clients while broadening the range of services available for our own. Through our partnership with Whitley Penn, our clients will gain access to a comprehensive suite of public accounting and advisory services,” said Justin Birmingham, managing partner and founder of JetRock.
This is Whitley Penn’s first M&A deal since last October when it acquired San Antonio-based accounting firm Fisher, Herbst & Kemble P.C.
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