Top 20 accounting firm Eide Bailly announced Thursday a refreshed brand identity that the firm says reflects its growth, evolving service offerings, and continued focus on helping clients perform, protect, and prosper.
The brand refresh includes a modernized logo and updated visual identity “designed to bring the firm’s purpose and values to life in a bold and contemporary way,” Eide Bailly said in a media release on Aug. 7.
“Real impact starts with real connection,” Jeremy Hauk, Eide Baily CEO and managing partner, said in a statement. “That’s why this brand refresh means so much to us. It reflects the way we show up for our clients with curiosity, care, and a genuine desire to see them succeed. The new look captures that energy and reminds us that great things happen when we genuinely care about the work and about each other.”
The refreshed logo centers on connection—a theme rooted in both the firm’s relationships and its name. By connecting the dots in “Eide Bailly,” the new mark was born: a symbol of collaboration, alignment, and the shared space where ideas turn into action, the firm said.
“Great relationships don’t happen by chance,” said Jason Delles, chief growth officer at Eide Bailly. “They’re built through moments of care, clarity, truth, and genuine curiosity. What excites me most about our new brand is how the mark tells that story: it represents us and our clients coming together to create something greater. It’s not just a symbol—it’s a reflection of the success we can build together.”
While the visual identity has evolved, Eide Bailly’s core purpose and values remain the same, the firm stresses. It continues to deliver forward-thinking tax, accounting, and advisory solutions backed by vast industry experience and genuine relationships, Eide Bailly said. The updated brand reinforces Eide Bailly’s commitment to helping businesses perform at their best, protecting what clients have built, and enabling clients to prosper into the future.
“Our brand refresh isn’t about changing direction,” Hauk added. “It’s about making our outward identity match the clarity, momentum, and partnership we’ve been delivering all along.”
Founded in 1917 in Fargo, ND, Eide Bailly has grown from a local accounting firm to a national firm helping clients navigate complexity, drive growth, and plan for the future.
With $705 million in revenue and a culture built on connection, innovation, and trust, the firm’s new brand honors its 100-plus year legacy while embracing the future, Eide Bailly said.
The firm employs more than 3,500 people nationwide.
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Tags: Accounting, accounting firms, branding, Eide Bailly, logos, Marketing
