Ensuring Success 2019 – Session 1: Be a Better Small Business Advisor: Implementing Marketing Skills to Expand Your Business.

December 18, 2019

Ensuring Success 2019 – Session 1: Be a Better Small Business Advisor: Implementing Marketing Skills to Expand Your Business.

Be a Better Small Business Advisor: Implementing Marketing Skills to Expand Your Business. How do you go about acquiring additional business? Do you add to your client/customer base; do you sell more and/or different products and services; do you add value to and thus charge more for existing products and services? All of these types... Read more »

Ensuring Success 2019 – Session 1: Be a Better Small Business Advisor: Implementing Marketing Skills to Expand Your Business.

Be a Better Small Business Advisor: Implementing Marketing Skills to Expand Your Business.

How do you go about acquiring additional business? Do you add to your client/customer base; do you sell more and/or different products and services; do you add value to and thus charge more for existing products and services? All of these types of changes require marketing efforts. In this session we will explore a variety of tools and resources you can use to expand your own business and to help your clients expand their businesses as well.

Panelists:

  • Jean Caragher
  • Brian Swanson
  • Irene Valverde

Sponsor: CHASE ink

This session was eligible for CPE credit for accounting professionals during the live broadcast, as part of Ensuring Success, the live-streamed annual CPE program from CPA Practice Advisor. CPE credit is not available for this archived version. To learn more, or register for next year’s event, visit www.ensuringsuccess.com.

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CPE Webinar: Building economic resilience: How accounting firms can stay profitable when markets shift

Firm Management February 26, 2026 

CPE Webinar: Building economic resilience: How accounting firms can stay profitable when markets shift

Markets shift. Expenses creep up. Clients slow payments. And suddenly, “we’re busy” doesn’t always mean “we’re profitable.” In this 60-minute conversation, CPA Kelley Brubaker breaks down what economic resilience really looks like inside today’s accounting firms, and how leaders can stay profitable even when markets feel uncertain.

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