June 13, 2012

Blog: The Coming Tech Crash

Every 10 years or so, the technology markets crash. Not dip, or slump. Crash, as in a company like FaceBook sucking in untold billions of investor dollars only to spiral downward. Taking other tech stocks, and the markets in general, with it.

Dave McClure

Every 10 years or so, the technology markets crash. Not dip, or slump. Crash, as in a company like FaceBook sucking in untold billions of investor dollars only to spiral downward. Taking other tech stocks, and the markets in general, with it.

Every 10 years, the US economy hits a slump that may be caused by this tech crash. Or perhaps it is that the tech stocks – often bereft of business models or common sense – are the early casualties of the downturn. But in 1982, people who worked in “traditional” tech companies were thrown out of work as the markets re-tooled to meet the rise of the new-fangled “personal computer.”

In 1992, while Word Perfect was busy dying in the word processing market and Windows 1.0 was beginning to ring the death knell for DOS, a little program called Turbo-Tax was busy re-inventing how people did their taxes each spring. These changes alone drove a revolution that took scores of companies out of business.

Then there was the crash of 2002, in which hundreds of Internet companies discovered – to the shock and horror of their investors – that they had a catchy name and consumer recognition, but not a dime in revenues or the hope of ever having any. Cleverly, these companies managed to drag the rest of the economy down with them.

Which brings us to 2012, a year in which we are already overdue for a major asteroid strike on the planet, the reversal of the magnetic poles and a new ice age. We are also now due for a crash in the tech markets. Though in truth, the economy in general is so bad that it may have already happened and no one noticed.

I’m not a doom-and-gloom kind of guy. Neither do I hold a grudge against tech companies, or the stock markets in general. Heck, I even have a Facebook account, though I am a bit stingy about how much real information about myself I reveal there. The point is that I am not rooting for a crash in the tech markets – I just believe one is around the corner.

What leads me to believe that? Well, the FaceBook Flop and attendant investigations aren’t good.

Beyond that, there are a number of very disturbing trends that few except me seem to be bothered by. Let’s begin with the fact that we are putting all of our Internet access eggs in one basket – 4G Cellular. The rich environment of land-line based cable and DSL systems is being replaced by a largely theoretical and untried cellular technology that may be great for telco bottom lines but ends up being very restrictive in terms of how much data consumers can actually use over the Internet. Just look at the millions of “4G” devices that have been sold – that don’t meet the 4G specification at all.

The second is the industry’s pre-occupation with 13-year-olds. It’s the hot demographic of choice, and companies from Research in Motion to Facebook and Google are re-tooling their products for shiny colors, juvenile “themes” and video games. Never mind that this demographic has little money and less loyalty than any other – the trend will leave adults and business users awash in a sea of useless apps and even more useless accessories.

Finally, we seem to be losing the cyber-war in security. It used to be that a week never passed without some massive penetration of a consumer database and the loss of personal information. Now these losses occur daily. Linked-In, Facebook, Google and others have all been hit, with user data now in the hands of scammers, spammers and identity thieves. If we fail to bring this situation under control, there is little hope for the future of electronic commerce – or the tech markets.

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Dave McClure

Contributing Writer/Columnist

Dave McClure is a U.S. Air Force veteran who flew a B-52 bomber during the Cold War, then became an Air Force Information Officer to hone his skills as a writer, editor and communications manager. He has since been a consultant in business and technology for more than three decades, with degrees in applied science and Organizational Development, with an MBA in Executive Management. He has consulted with companies ranging from Microsoft to General Electric, and has held positions as an accounting software marketing director, media editor, network engineer and professional beta tester for computer hardware and software . His career includes eight years with the NASA Space Shuttle program for BFGoodrich, more than 20 years writing for business and accounting publications, and his tenure as founder and president of the US Internet Industry Association. He is a global expert on IT, Internet and management issues, and currently serves as the co-chair of the International Internet Industry Alliance.