Ellen Choi, MBA
2025 Most Powerful Women in Accounting
Founder & CEO
The Edgefield Group
Career Highlights
- Launched a consulting firm supporting accounting firms with their AI enablement and onboarding.
- Worked with accounting firms of all sizes and types from 20-people CPA firms to Top 25 firms and PE roll-ups to concretely advance and accelerate AI adoption and productivity.
- Educated and spoke on AI and innovation in accounting at events by leading alliances and associations, including AICPA Engage and Digital CPA.
- Named a Top 100 Influential People in Accounting by Accounting Today
- “One of the most sought-after voices on where AI is taking accountants, Choi brings her tech-heavy background as a co-founder of Aiwyn to her current role advising firms, and the profession at large, on what they can and should do with artificial intelligence.”
Outreach beyond my own firm
- Joined advisory councils and advised on various AI in accounting initiatives to lift our profession together on technology and AI adoption, process transformation, and change management.
- Spoke at leading accounting associations alliances events to guide our profession on the future of AI in accounting.
- Mentored AI tech venture founders and operators building products and services for accountants, with an emphasis on practical adoption and measurable ROI.
Professional development resources
- For AI: Leading Silicon Valley technologists on Twitter (i.e. Andrej Karpathy) and Substack (i.e. Gary Marcus’s Marcus on AI), newsletters like The Neuron and Ben’s Bites
- For accounting profession: CPA Practice Advisor 🙂 obviously for accounting insights and keeping a pulse on our profession, AICPA and CPA.com research reports, Accounting Today
- Orthogonal learning: behavioral psychology like the book Atomic Habits and Jungian psychology books, business trends and analysis from Harvard Business Review
Read more about the Most Powerful Women in Accounting.
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Tags: Accounting
