New PR Firm Exclusively Caters to Tax & Accounting Profession

Ypsilanti, MI, November 6, 2008 – Firm principal, Kristy Short, announced
today the launch of her new public relations (PR) and marketing firm,

SAS Communications 360, LLC. A seasoned PR professional, Short decided she
was ready to leave the comforts of a steady paycheck and launch her own business.
Short specializes in PR and marketing services for the tax and accounting profession,
including CPA firms and software vendors.

“I worked for one of the top tax and accounting software vendors for
eight years as a senior marketing writer and public relations specialist,”
said Short. “In that time, I acquired vast experience promoting products
and services in the accounting space. I also built strong relationships with
the major tax and accounting trade publications and specialized media. I just
felt I had the skill, experience, and contacts to break out on my own.”

Short also earned her doctoral degree this year. In tandem with running her
business, she plans to teach at the college level and offer her services as
a guest lecturer.

“It’s also time I put my degree to use. I love sharing knowledge
and am passionate about teaching. I want to put my education and my off-the-charts
energy level to work in the classroom. The research experience I gained working
on my dissertation can also be applied to my business. It takes a skilled researcher
to identify appropriate media and public relations channels for clients.”

Despite her eight-year tenure at a company with an impressive growth rate,
Short decided to risk job security to be her own boss. “I’ll admit
it; I’ve always been a bit obsessive-compulsive. I’ve lived my life
as close to predictable as possible—always needing the security of a steady
paycheck. However, once I opened my mind to self-employment, did the research,
and began marketing my services to my niche audience, the clients just came.
At that point I had to make a decision—give it a try or hold on to the
comfort an 8-5 job provides. It was a fairly obvious choice, so I took the leap.
Besides, I’ve never met a CPA I didn’t like, so what could be better
than working for the profession? I heart CPA’s,” Short declared. “And
I have the t-shirt to prove it.”

SAS Communications specializes in public relations and marketing services
for CPA firms and business-to-business tax and accounting software vendors.
A writer, published multiple times over, Short also provides general professional
writing services.

About SAS Communications 360, LLC

SAS Communications 360 (SAS) provides public and media relations, marketing
collateral development, and professional writing services exclusively to the
tax and accounting profession. Offering a full-circle of options, clients can
build a custom package to meet their unique communications needs. SAS applies
fresh thinking and a 360-mile-per-hour energy level to create programs that
incorporate tried and true public relations/marketing standards, while leveraging
Web 2.0 technologies to exponentially increase client visibility. For more information,
visit www.SAScommunications360.com.