Technology Innovation Awards Spotlight Productivity-Enhancing Technologies

LOS ANGELES – June 7, 2010 – Mobile and web-based programs, document storage and knowledge management technologies were among the products honored at the 7th Annual Tax and Accounting Technology Innovation Awards, which were presented June 7 at the California Accounting and Business Show & Conference in Los Angeles.

The Awards honor new and emerging technologies that have the potential for a significant positive impact on the profession and in the day-to-day work of tax and accounting professionals. Recipients for 2010 are AccountantsWorld for Accounting Relief; CCH, a Wolters Kluwer business, for KnowledgeConnect; Thomson Reuters for its Practice CS Staff Management Module; SmartVault, Inc. for SmartVault v3; and SurePayroll for Mobile Payroll. Two additional products were given Honorable Mention recognition: The AvaTax with AvaCert system from Avalara; and CCH's ProSystem fx Document SaaS.

Winners are selected by The CPA Technology Advisor’s editorial advisory board and awards committee, which include accounting and tax professionals from across the country who are engaged in public practice in firms ranging from sole practitioners to major, multi-office regional practices. The publication, along with its digital content and interactive media, is the leading independent source of technology information for tax professionals and practicing public accountants.

There are no subcategories for the awards, but there are trends that appear each year, according to Executive Editor M. Darren Root, CPA.CITP, who presented the awards in Los Angeles. Root is a CPA and holds the accounting profession’s Certified Information Technology Professional (CITP) credential. He is also the managing partner of the Bloomington, Indiana, accounting firm of Root & Associates, LLC, and CEO of his technology consultancy RootWorks, LLC.

“Over the past decade, dramatic changes in technology have led to great advances in productivity, particularly in terms of redesigning workflow processes within practices and in the continuing movement toward SaaS-model professional programs.” The software-as-a-service model has been shown to reduce the IT needs of professional firms, while also offering increased mobility and scalability. Likewise, several new technologies have led to changes in workflow processes, including the initial movement toward a paperless office. Root notes, however, that optimizing how a professional practice performs requires a much broader view.

“Over the past decade or so, we’ve continued on from the paperless movement to a point where workflow optimization is the key, and this includes all aspects of how practices operate, collaborate internally and with clients, and even how they interact with outside partners, vendors and service provider,” noted Root. “It requires a monumental re-thinking of how a practice can function most productively and efficiently, and it is being led by technology and business-savvy professionals who have spent their careers teaching clients and other tax and accounting professionals how to work smarter, more efficiently and more profitably.”

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The CPA Technology Advisor, part of B2B media leader Cygnus Business Media’s technology portfolio, is an independent information source for practicing public accountants and tax professionals, dedicated to providing them with the knowledge they need to make informed decisions regarding implementing various technologies in their practices. Through in-depth reviews and comparisons of technology products and services, topical features and regular columns from respected thought leaders in the profession, webcasts, podcasts and other digital and print media services, The CPA Technology Advisor helps practicing public accountants and tax professionals explore, purchase and implement new technologies efficiently and productively. The magazine’s audited circulation of approximately 40,000 tax and accounting professionals look to it for its editorial independence and integrity. For more information about The CPA Technology Advisor, visit www.CPATechAdvisor.com

Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 13 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, nearly 1 million industry professionals via its Custom Marketing services group and expositions, and attracts 2 million unique visitors to its websites monthly. Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world’s strongest business-to-business brands. For more information, visit www.cygnusb2b.com.


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