It’s also important to get involved with the conversations that your partners and customers are having. They are talking about you online whether you like it or not. Some good, some constructive. It’s always impressive when a vendor can join a conversation and provide value to the discussion. That’s what we try to do.
What tips on social media do you think are essential (but perhaps missed) by professionals?
In our profession, I think it’s still just a matter of getting started. Sign up for twitter, follow some people in our industry and start listening. You don’t necessarily need to post or tweet. You can drive a lot of value by simply listening. Once you are comfortable and understand the basic protocols, you can engage and start tweeting. It’s pretty amazing who you can speak to.
What ONE piece of technology could you absolutely not live without? Why?
iPhone. It is a part of my everyday professional and personal life. From keeping up to date on industry news, locating my next meeting with Google maps, or finding the best lunch spot with Yelp, I couldn’t live without it….well I could…but I certainly wouldn’t want to J.
NOT including your current employer, what company do you most admire and why?
Zappos. Tony Hsieh’s dedication to the customer experience is unparalleled. It is Zappo’s marketing strategy. I use Zappos infrequently and I am always blown away by the service. I tell everyone about it…including you today. It’s a great marketing strategy à exceed customer expectations and they’ll tell their friends, family, and colleagues and remain repeat customers.
What sports team/championship event do you absolutely refuse to miss?
- Stanley Cup Playoffs (if there’s a Canadian team in it J)
Do you have a tablet?
Kindle & iPad
What is your favorite professional mobile app, and why?
Yammer. We use this app voraciously inside Xero. Being a global company with 260 employees all over the world you would think it would be hard to stay connected. Not with Yammer. It’s basicially facebook for the enterprise and I think it’s working really well for us.