Total Cost of Ownership (TCO) for Printers. Last year, we helped to expose the shady dealings of printer manufacturers, who virtually give away their hardware in order to reap excessive profits on printer cartridge refills. Using hardware as a loss leader wasn’t the shady part…it was the refusal of these companies to provide information about what it actually cost to print a page, and their use of the courts to suppress competition. Fortunately, a few companies have rallied to the cause of end users, providing this information and /or lower the cost of supplies. Kudos to Kodak and Kyocera for leading this pro-consumer movement.