Approach marketing slowly to mitigate frustration for both you and your staff. Learning how to run a marketing program by taking small steps allows everyone ample time to absorb new information and processes. It’s also much easier to identify and correct issues when your program is small and confined, opposed to launching a full-scale plan from the get-go. Most importantly, you are far less likely to abandon marketing efforts altogether if you take it slowly. When people feel overwhelmed, it’s human nature to retreat and avoid. Don’t let that happen. Roll out your program in increments and learn at a pace that is comfortable. You’ll see … you’ll move from “walk” to “run” mode in no time.