7) Go Local: It is untrue that you have to be a large national or international company to promote yourself on the Internet. Most traffic that comes to your site is going to be individuals and businesses within a radius of just a few miles. Google, Yahoo! and Bing (both desktop and mobile) are quick to determine your current location and deliver results that are geographically tailored. It is easy to register your business at the big ones: google.com/places, Bing.com/Local and Yelp.com. Reviews are encouraged, so incentivize your customers to write reviews, and you will reap the benefits in search results.
8) Bonus Tip: Track Your Site: If you are not currently tracking the activity and worthiness of your website, I recommend you visit Google.com/Analytics to set up a free account. Most website content management systems and developers can quickly and easily install a Google Analytics tracking code. It provides priceless data on your visitors such as how much time they spend on which pages and which pages are most popular.
These are just a few SEO helpful tips and tactics that can help boost your rankings and overall search engine presence. There are well over 200 signals that search algorithms take into account, and some weigh more heavily than others … so this only scratches the surface. There is no silver bullet that can take your site to #1, but employing the basics in a way search engines like is a great way to get an advantage over your competitors.
Justin Spencer is the CEO & President of SpencerSEM. He has optimized sites of international businesses and local nonprofits and everything in between. He can be reached at firstname.lastname@example.org or his blog, ActivatedByRobots.com.