Next, dig a bit deeper. Are you trying to reach a unique niche? For example, if you are trying to enter a new niche, physicians for example, you want to make sure that you communicate your niche expertise within your campaign. Your message should emphasize your industry knowledge in such areas as billing routine and compensation rates. It’s SO important to know your audience.
What’s my mechanism for delivery? What is the best mechanism to get your campaign or marketing piece in the hands of your intended audience? Will you send an electronic communication or a print campaign? Be sure to take cost and timing into consideration. Print campaigns can be expensive and require extended production time for printing and mailing. In the end, you need to decide what delivery method will be most effective.
There’s no shame in starting from square one when it comes to marketing. In fact, you are more likely to build a successful marketing program by starting simple and taking the time to learn what is takes to be a successful marketer.