5. Play is another essential sense that our clients want to see. Facebook is one way for our clients to see that we have fun in our personal lives … and are enjoyable to be around. And younger clients really appreciate knowing their professional service provider in deeper, more enjoyable ways. Without time for play, professional accountants will become more of what our world already perceives our profession to be — stodgy, boring and logical.
6. Meaning is a more spiritually attuned purpose behind why you do what you do. As a Christian, I find this very important as I search for a daily balance between my work and my personal life. Pink mentions this concept in terms of not just striving to accumulate things, but finding the ultimate purpose behind why you do what you do.
Next month, we’ll talk about how to become creative in our firms and how trying on these new six senses can change our firms, our staffs and our clients. For now, allow yourself to see our profession as something different than it has been for the past 30 to 40 years. Perhaps you’re thinking this is not for you or your practice, but maybe giving a little freedom to your younger staff to employ Design, Story, Symphony, Empathy, Play and Meaning into their work will bring a newfound freshness to how your clients view you and your firm’s innovations.