2008 Review of Website Building Tools for Tax & Accounting Pros

While advantageous in just about any venue, a tax and accounting firm’s
website can contain additional information that can prove to be of particular
value to those looking for unbiased investment advice, general tax information,
and educational tools that will make your clients better informed about their
financial position today and 10 years from now.

It’s
a tough economy out there today, and while relief may be in sight, it’s
still a little too far away for many to relax. As a result, more people than
ever will be looking for ways to maximize their income while saving securely
for the future. A wise tax an accounting professional can easily provide financial
tools, calculators and more, helping to ease the worry that has monopolized
people’s lives lately, while also building and strengthening client relationships.

Numerous services are available to help you build a website, maintain it and
allow interactive client participation such as financial planning tools, retirement
tools and even online tax filing. While the tools vary widely from product to
product, it’s certainly safe to say that even a small website of a few
pages will bring a far greater return to the accountant than no website at all.
And while word-of-mouth advertising is still important, it’s fair to say
that more people than ever before are searching the Internet looking for information
and service providers.

You can only make a first impression once. Your website reflects a very important
part of your business, and frequently, it is the first thing people “meet.”
An amateur website or no website at all is not the impression you want to make
when meeting a potential client for the first time. Do it right the first time.
These website builders designed especially for tax and accounting professionals
make it easier and more affordable than ever before. While you may glance at
your operating budget to determine if you can afford a website, the real question
should be this: “Can you afford not to have a website?”

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