Technology March 25, 2026
Gartner Says CFOs Need to Rethink the ROI of AI Investments
CFOs are misjudging AI investments by treating them as a single ROI problem rather than as a portfolio of very different bets
Isaac M. O'Bannon is the managing editor and digital content manager for CPA Practice Advisor (www.CPAPracticeAdvisor.com), drawing on two decades of experience covering the areas of professional accounting, taxation, business productivity and consumer technologies.
Prior to CPA Practice Advisor, O'Bannon was a consultant at firms in San Francisco, Denver and Tulsa, serving clients that included Logitech, Polycom, Hilti, Microsoft, the Stanford Research Institute, the University of Oklahoma's College of Engineering and other technology leaders. He is a U.S. Navy veteran.
Email: isaac.obannon - @ - cpapracticeadvisor.com
Technology March 25, 2026
CFOs are misjudging AI investments by treating them as a single ROI problem rather than as a portfolio of very different bets
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