Technology | June 18, 2015

Understanding the Lending Market for Small Businesses

While the lending market has evolved, the basic need for working capital remains the same. According to the U.S. Small Business Administration, there are 23 million small businesses in America—accounting for 54 percent of all U.S. sales.

Kristy Short

The lending landscape has changed drastically over the years. The internet is indeed king, and has opened up numerous opportunities for businesses outside of their local banking market. In fact, more entrepreneurs and small business owners today are seeking financing options online than ever before. The boundaries of distance and time have been obliterated…and that means a plethora of options for your clients.

While the lending market has evolved, the basic need for working capital remains the same. According to the U.S. Small Business Administration, there are 23 million small businesses in America—accounting for 54 percent of all U.S. sales. Since 1990, major corporations have cut jobs by 4 million, while small businesses have added 8 million new jobs to the market. Now more than ever, small businesses need financing options that are accessible and affordable to start and grow their organizations. And who better to guide them on their lending options than you?

Small business lending today is completely different than it was before the recession. With banking tightening up their lending portfolios and credit scores taking a hit, its hard for small business owners to borrow in a time when they really need the working capital to rebuild and grow. The increase of online lenders has been a breath of fresh air because they are not regulated by the same standards as big banks and are eager to lend to small business.

Making sure clients understand finance options

With the wealth of new options, small business owners need to be careful to clearly understand finance options, terms, and conditions before signing on any dotted line. Technology has certainly improved the lending industry, but it has also created difficulties for entrepreneurs and small business owners when it comes to understanding all loan options and making sound financing decisions.

Key areas of concern include interest rates, factor rates, and amortization periods on borrowed money. When a small business owner searches online for a loan, they are bombarded by ads for cash-advance merchants and quick cash offers. Small business owners may be attracted to the quick turnaround time and relative ease of obtaining a cash advance, but the price of this borrowed money can be a major downfall. This is where the guidance of an experience accounting professional is critical for clients.

While technology has opened up a new world of lending options, the internet cannot take the place of one-on-one guidance. Dedicated consulting and real-world experience from an accounting professional is important in helping business owners make such a big financial decision. Leaving these decisions up to a search engine and a web form can be risky and can have serious implications for business owners who does not fully understanding the terms and conditions of most short-term loans.

Technology undoubtedly serves as a helpful and necessary tool for progress and advancement in the lending industry, but a return to a more localized and personalized loan application process will only benefit small business owners. All of this adds up to further strengthening the client-accountant relationship as you take on the role to educate and assist your clients in the world of lending.

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Kristy Short

Kristy Short

Dr. Kristy Short is the Senior Director of Content Strategy at Rightworks. She has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing and branding. She’s worked with hundreds of firm partners and staff to educate and help them elevate brand presence for the modern era—positioning them to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders helping to publish business books and hundreds of education-based, accounting-focused articles.

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