Technology is embedded in every area of your firm, and leveraging IT investment is key to business success. Here are 10 strategies to help your firm maximize its IT investment.
- IT Plan & Budget
When it comes to IT planning and budgeting, paramount is whether your firm has an overall strategic vision and future plan. If you have none, take pause—and create it. An effective IT strategy and budget should support the firm’s direction. Keep in mind that if IT strategy and budget are misaligned with firm direction, more harm than good waits.
- Security – Risk Management
Security has been a concern to CPAs for years, one rapidly gaining prominence after headlines of recent cyber-attacks. Mindset is shifting from “if it happens” to “when it happens.” Many firms are striving for balance between lockdown and rapid response. Keeping abreast of your state’s guidelines (and those of the states in which you do business) is critical. Only with such knowledge can firms effectively approach security from a risk management perspective to determine appropriate resource allocation for prevention and response.
- Know the Numbers
Metrics and benchmarking are important to managing technology. Some of the most important metrics are revenue per full-time-equivalent (2080 hours), amount spent on IT per FTE, percentage of revenue spent on IT, average hourly rate collected and end users per IT support person. These numbers drive improvement. Keeping a pulse on where your firm stands in comparison to previous years and to peer firms is essential to keep you headed in the right direction.
- Leadership, Management & Accountability
A leadership team that values technology as a strategic asset rather than merely as a cost of doing business is vital. Also important is assessing whether your firm has the right IT leader in place. Ask yourself whether that leader is adapting to rapidly changing technology trends, such as cloud technologies, consumerization and the mobile workforce. Too, recognize that leadership and management set the tone relating to how firm members value technology. Accountability is also key. Without it, plans are worthless.
- Utilize an IT Steering Committee
Proper IT governance is a must. Treating any project that involves technology as an IT project, rather than a firm project, is a common mistake. Better is to build a balanced committee with members from multiple firm functions and levels—with the mission to lead the planning process, establish priorities and ensure that every project has a champion. The most successful firms have quarterly IT committee meetings; at the very least committees should convene annually to build the IT strategic plan with involvement of end-users and firm leadership.
- Look Outside Your Own Four Walls
Joining a peer network offers access to experience, expertise and personal development outside your own firm. Peer groups provide insight, new perspectives, research and development, benchmarking and confidence that can save your firm time and money. Firms cannot operate in a vacuum, and the value of trusted, vetted peers to call on is priceless.
- Look Outside the CPA Profession
IT in our profession is significantly more complex than that of many of our clients with five times the applications and far fewer integrations. A look at other professions provides insight into what is possible. Keeping it simple is the answer to breaking through the ceiling of complexity, and we can learn lessons looking at non-CPA firms.
- Treat Vendors as Business Partners
Valuing technology as a strategic asset rather than as simple overhead inherently promotes forming partnering relationships with organizations that provide technology. These relationships allow firms to tap into the wealth of knowledge and experiences vendors hold. A buyer-seller relationship can be adversarial by nature, and strategic partnerships focus on solving problems, leading to greater success all around.
- Process Improvement
Process improvement is a stated goal in most firms today. Looking for ways to do more with less became even more important during the economic downturn. Concepts of Lean Six Sigma that started in manufacturing are now making their way into professional services firms, including accounting. Taking a proactive approach to process improvement is a must to help efficiently select the right technology to support workflow.
- Training & Learning Culture
A training & learning culture is one in which everyone teaches, everyone learns and everyone enhances their unique abilities. Talent development is critical to retention, and a training & learning culture is significant to the younger generation. Gartner Inc. states that for every hour of training, companies receive five hours of increased capacity per employee. Training & learning will help ensure you get the most out of your investment.
I encourage you to use this list as an assessment tool and as a checklist to improve firm IT governance. In doing so, you will become more satisfied and better understand IT expenditures, leading to increased profitability. The bottom line.
See inside August 2014
2014 Review of Website Builders and Tools for Accounting Firms
So where do you place your firm's website on your list of priorities for your firm? Do you see it as a necessary evil that has to be dealt with just to “be in the game?” Or, do you see it as the gateway to serving your clients for the coming years? Chances are you are probably somewhere in the middle.
Attracting and Recruiting a New Generation of Accountants
In order to continue the long-term success of an accounting practice, it’s crucial for CPAs to invest in the screening, interviewing and relationship development with up and coming accounting professionals. As the class of 2014 just received their diplomas, there is a host of fresh talent equipped with technology experience, new ideas and the drive to take your firm into the future. The key is meeting these fresh accountants early in their college career to make hiring an easy decision. In order to attract and retain top talent here are a few things to consider when recruiting.