Simplifying IRS representation services by partnering with the right technology.
From the April 2012 Digital Issue.
Lisa Richards has been in the tax and accounting game for many years, so she is more than aware of the time investment and frustration that can come with working with the IRS.“Handling IRS issues for clients has traditionally been difficult and time consuming. The process can be slow and complex, and that does not go over well with clients who are anxiously waiting for a resolution, and want it now. It has been hard for clients to wait, and understand how long it sometimes takes to get the notice resolved,” stated Richards.
Adding to the issue, this year the IRS is stepping up efforts to collect. Due to the growing tax gap (an estimated $345 billion), firms can expect far more client IRS notices coming through the door. To give accounting professionals a clear picture of what is to come, consider that since 2001 notice volume has increased 670%—and it is projected to rise in 2012.
“Once a client receives an IRS notice for whatever reason, the subsequent notices are coming in every 30 days like clockwork. The IRS has escalated the turnaround timeframe across the board, resulting in the ‘crossing in the mail’ syndrome if you do not answer the notice immediately upon receipt,” Richards stated. “Almost always, the notice requires research, which makes it more difficult to answer it immediately and stay within the window for response before the next letter is kicked out of the IRS system.” Richards is not surprised by the increase in notices. Having been in the IRS representation business for 26 years, she’s followed the trend carefully. Her main concern has always been focused on resolution for the client, as well as creating an internal process to make IRS work easier. To accomplish both, she researched and implemented an advanced IRS response application—Beyond415.“Dealing with the IRS is time-consuming. There is so much information to dig through to ensure that you understand the issue; have the right client information, documentation, forms, worksheets, and addresses; draft the response letter correctly; and everything else that goes along with resolving a notice,” stated Richards. “Until recently, there were no IRS-specific issue management applications to simplify the process of working with the IRS. However, within the last few months, I discovered Beyond415, and it’s been a true game changer.”
Building a Lucrative New Revenue Stream
With the rise in IRS notices, Lisa Richards fully expects more clients coming through her door. She also knows every client will want their issue resolved in a timely manner. Until recently this has always been a major concern because handling IRS notices took so much time. But today, with the right technology in place, Richard’s vision is to increase her firm’s IRS representation workload and solve client IRS issues timely and effectively.
“I currently have 25 IRS cases in progress,” Richards stated. “And I welcome many more, because I now have the technology in place to streamline the workflow. The process within the application [Beyond415] is so organized and comprehensive. I can find any type worksheet I need, get regular IRS updates, and access a tremendous amount of IRS practice and procedure ‘functioning’ related research all in the same app. It’s never been this easy to deal with IRS issues, which means I can handle more cases in less time.”
Richards’ goal is to significantly grow her IRS representation client base. “This will become a major new revenue stream for my firm. I can easily triple the number of cases I have now, process them efficiently and cost effectively, and most importantly have all the proper documentation at my fingertips. I can accomplish this with minimal additional staff and tech outlay.”
Since implementing the IRS response system in December 2011, the process for completing and documenting IRS work has vastly improved. Richards spends far less time on trying to stay organized, follow up, and research, which translates into higher realization rates.
“I discovered the application just months ago, and it has made my life so much easier. The system is packed with valuable templates, explanations, practice tips, pop-up reminder notes, and a secure client portal. It also offers a comprehensive knowledgebase of general IRS procedure. There is nothing else like it.”
In 2012, Richards’ plan is to be the “go-to” firm for clients that require expert IRS representation.
Education and Research Are Key
Richards shared that her IRS expertise has been the result of years of manual, time-consuming research. She has spent hours on the phone, in person at the local IRS offices, writing letters, and building relationships in order to get her cases handled effectively. Then one day, that all changed.
“This all started with an online CPE course I took through Drake, which was hosted by the IRS experts who developed the Beyond415 application. The course covered the top 40 IRS notices…explained the different types, when certain notices come out, why clients receive them, how to address them, and more. It was incredibly helpful information,” stated Richards. “I then took a look at the application and was impressed right off the bat.”
Richards explained the depth of detailed research within the program. “I can get any question about a notice answered, find the proper methodology for response, and keep track of it within the system. It’s so easy; the system guides you step by step through the process. The research functionality for IRS notices is out of this world.”
Richards specifically mentioned research in relation to Form 7216 – Consent to Disclosure. There is no question that many practitioners still find the when, why, and which level to secure the 7216 confusing, and Richards is one of them.
“Form 7216 is a tricky one, and if not used properly puts my firm at risk of non-compliance. But now I don’t have to worry about that because Beyond415 provides all the information about 7216 that I need to make a decision on what level I need,” Richards explained. “They [the application’s developers] really thought through everything that an accounting professional needs. I feel like they have my back.”
Ready and Waiting
Because the IRS is on a mission to close the tax gap, firms will continue to see a rise in notices. And whether it’s an individual or a small business client, nothing strikes fear in the heart more than a notice from the Internal Revenue Service. In the role of trusted advisor, clients will look to their accounting professional for help—and no doubt expect a fast and pain-free resolution process.
In years past, a quick resolution wasn’t necessarily realistic. The level of complexity in research and drafting of letters typically meant a slow and frustrating process. For firms like Lisa Richard’s, this gave little hope for building a profitable business from IRS representation work. But not anymore…
“I’m loaded for bear,” Richards stated. “I have this powerful technology in place to help me solve my client IRS issues quickly and cost effectively. It’s like a dream come true.
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Stats at a Glance
- Year founded: 1989
- Total employees: 3
- Home base: Deer Park, TX
- Firm description: Offers tax, accounting, and business consulting services
- Technology of Choice: Beyond415, Drake, EZ Acct, QuickBooks, Sage Business Works
Kristy Short, Ed.D, is partner and Chief Marketing Officer in RootWorks LLC (www.RootWorks.com) and president of SAS Communications 360 (www.SAScommunications360.com)—firms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing. Reach her at email@example.com.
See inside April 2012
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