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Death of the Fax

Column: The Bleeding Edge

From the October 2010 issue.

Last year, in a blog item for the electronic side of this publication, I declared
that the fax machine was a technology dinosaur that should be relegated (like
the IBM Selectric Typewriter) to a corner display at the Smithsonian.

Simply put, fax technology is too expensive, too inefficient and almost totally
unnecessary for the accounting profession. Why buy the machine, the paper, an
additional phone line and faxing software when you can simply save a document
in PDF format and email it?

Steve Adams, the vice president of marketing for Protus (whose line of communication
services includes the
site) sees it differently. He points out while the fax machine itself may be
obsolete, the technology is alive and well on the Internet and serves some useful
purposes. One example is in the construction industry, which was a leader in
the development of electronic ordering systems — systems that were built
around fax technology. Other examples are industries like law and real estate,
where hard signatures are required on contracts.

Adams has a point, but not one I can buy into for our firm. The truth is that
most accounting firms operate at the leading edge of technology, where many
law firms do not — and most of the realtors I know are technologically
clueless. Accounting firms already have flat bed scanners and Adobe Acrobat
or other PDF-creation software. So it is relatively simple to create a PDF,
even one with a signature attached. For legal matters, it is a simple thing
to print out a document, sign it and then scan as a PDF for distribution.

It’s fast, and it’s reliable. There are no busy signals, no 60-page
faxes failing on page 10, no waiting for a receipt to print that shows the document
actually got there.

The real question here is not whether fax technology is dying. It is. It may
last until long after Mr. Adams and I are pushing up daisies, but it simply
does not have a future. The real question here is why electronic signatures
are such a pain in the derriere. The truth is that the lawmakers have been so
obsessed with making sure that digital signatures are foolproof that they have
made them almost impossible for ordinary people to use. You have to apply to
a trusted source. Get public and private keys. Sacrifice a chicken while standing
on your head on a Tuesday with a full moon. You get the idea.

I use a different system. First, I signed my name neatly on a blank piece
of paper. Then I scanned it and cropped the image into a small, neat signature
graphic in JPG format. When I need it, I just drop it into a document. Then
I stepped it up a notch, spent a hundred bucks and got my own font. That is,
I paid a company to take my written list of letters and my name to create a
custom font. The advantage of this is that I can add a personal note to a letter
or report that actually looks like my handwriting. And my signature is available
in initials, first name, full name, etc.

At this point, the legal purists are, I am sure, rushing to their computers
to fire off a blistering rebuttal about how such signatures are not legal, or
valid or even permissible. Give me a break. In a pinch, my office manager signs
my name better than I do. Many a time, I have been caught on vacation or on
business travel out of the country when a document demanded immediate signature.
And I can’t begin to tell you how many payroll checks in days of old had
her signature on it rather than mine. Neither the banks nor the employees cared.
The fax is not dead yet, but it is terminal in stage 5. And PDF is rapidly emerging
as the document format that will dominate forms and agreements in the next few

Reality Check
A compendium of ideas, products, rants and raves from the viewpoint of the author.
Not that the author has no financial interests in any of the products mentioned.
Feel free to disagree, or to share your ideas by sending them to

Internet Site of the Month: Your own font. (
There are about a dozen of these sites, but this one is simple and inexpensive.
Just $15 to create a font that is your signature and is your handwriting for
other notes and comments. At this price, it is hard not to take advantage of

Faxing Websites.
This is another area where you’ll find a
lot of choices, but remember that their value is relative to the number
of faxes your firm sends and receives. If the volume is high, it makes sense
to select a site that offers low per-page costs combined with a minimal
monthly fee. For companies with only minimal faxing needs, it makes sense
to pay a little more per page with no recurring monthly or annual fee.

Just when you think that Google may be growing up into a real company with
a real future, they do something silly. Fresh off of tweaking the noses
of more than a thousand municipal bureaucrats nationwide with its “we
might build a fiber network in your town” contest, the search giant
is signaling it may get into the wireless spectrum game after all …
maybe even create its own national wireless network. Does this company actually
have a plan? Or is it just having fun dabbling in broadband?

Netbooks. I have long been a fan of these slimmed-down,
small-screen portables, especially for business travel. Priced under $300,
they seem to be a good balance of price and performance. But lately I have
been seduced by a slightly upgraded version — call them a “netbook
plus.” Priced at around $500, they have a slightly larger screen,
more RAM built in and a DVD drive — all rather essential to this old
road warrior. Strangely, I find the best bargains seem to be at Wal-Mart.

Smartphone Data Use. With all of the hype, you would think
that use of smartphones to access the Internet was rapidly overtaking their
use as plain old telephones. Not true. Voice use of smartphones (in spite
of the iPhone, Android et al) still outpaces data use by four to one. What
does that mean for the cell phone manufacturers? Perhaps the problems with
the iPhone antenna are a big thing after all.

Bluetooth Adapter
. My BlackBerry allows for Bluetooth synching,
but my desktop PC doesn’t have Bluetooth capabilities. To the rescue:
A little nub of a Bluetooth adapter that plugs into any USB port and provides
full Bluetooth capabilities. At prices of $2 to $20, these little buttons
should be a permanent addition to a machine’s USB ports.

See inside October 2010

Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started

Column: MarketingWorks


October is Project Month: 10 Tasks You Should Tackle Today

Column:The Sage Peachtree Perspective